The Evolving Role of the Chief Digital Officer | MMA Global

The Evolving Role of the Chief Digital Officer

Released: 
November, 2022
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332 KB
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The Evolving Role of the Chief Digital Officer is a report for MMA Global based on in-depth interviews with 50 CDOs from global companies across multiple industries conducted by the Oxford Future of Marketing Initiative at the Saïd Business School, University of Oxford. The report provides a framework for the future of the CDO role, intended to provoke thought among CDOs themselves as well as their executive team colleagues.

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