Global MM25 Marketer Peer Group | MMA

The Charter of the MM25 is to work closely with the leadership of the MMA and the boards to identify key priority areas and initiatives that will help #shapethefuture of marketing and allow brands to more effectively and efficiently integrate mobile as core to their overall strategy to drive business impact.

MM25 members represent some of the top marketing talent in the industry today and are the change agents in their organization, driving marketing and business transformation to stay ahead of the competition.

Members of MM25:

  1. Leverage each other’s expertise and experience and disseminate learnings to their internal teams
  2. Commiserate about common challenges and celebrate opportunities
  3. Gain first access to new research and data and insights before general public launch
  4. Participate on and guide the agenda for the multiple MMA Think Tanks including MATT (Marketing Attribution Think Tank) and MOSTT (Marketing Organization Think Tank)
  5. Act as advisors for the various MMA Committees to ensure outputs from these committees contribute to the marketer’s agenda and needs

Membership in MM25 is exclusive to MMA Brand Marketer Members. Eligibility is dependent on each company but is generally open to VP level and above (or role equivalent) responsible for digital marketing, brand management, marketing strategy, marketing operations, and/or media.

If you’d like to learn more about how to get involved, please email Erica DeLorenzo, SVP Membership.

Vice President of Digital Capabilities and Platform Migration
Barclays US
VP, Digital Marketing & Media
Wyndham Destinations
Director, Cross-Channel Media
TD Ameritrade
Senior Digital Media Planner/Buyer
Universal Parks & Resorts
Marketing EDGE, Communications Planning Lead Pain & Respiratory
Sr. Group Manager, Marketing Integration & Operations
Associate Media Director
Executive Director of Marketing, Media & Acquisition
National Marketing Manager
Director, Direct Marketing
Discover Financial Services
Great Southern Wood Preserving, Inc.
Director, Integrated Media, Digital & Offline
The Hershey Company
Sr. Director, Digital Marketing
Ally Financial Inc.
Global Marketing Operations Lead
VP Marketing
Brunswick Corporation
General Manager, Integrated Marketing Communications, North America
Colgate-Palmolive Company
Vice President, Global Brand
Digital Marketing Leader, Strategy, MarTech
Choice Hotels
VP, Data Driven Marketing, Data Strategy and Activation
Global Head of Performance Marketing & Media
Director, Digital Marketing
CVS Health
Div VP-Reg Mktg Strategy & Global Mktg
Global Connections Director
The Coca-Cola Company
Global Media Manager
Global Integrated Marketing Leader
VP, Enterprise Integrated Marketing & Digital
Travelers Insurance
VP, Digital Experience & Marketing
United Parcel Service (UPS)
Sr. Manager, Digital & Media
Senior Lead, Global Marketing
Western Union
VP, NA Marketing
Vice President, Global Media & Marketing Services
Campbell Soup Co.
Group Vice President, Customer Marketing Platforms
Walgreens Boots Alliance
Director of Marketing Communications
Director, Loyalty & CRM
VP, Global Marketing Technology, Media and Programmatic
VP, Global Digital Marketing
VP & Head of Marketing
American Family Insurance
Asst. Manager, Emerging Media and Programmatic
General Motors Corp
Digital Retail Marketing Manager
Ford Motor Company
VP, Mobile & On-Site Digital Products
Marriott International
SVP, Head of Media
Wells Fargo
Associate Director, US Media Strategy
Senior VP Marketing & Head of Creative, Brand and Advertising; Creative Director
Manager, Content & Mobile Marketing
AAA Club Alliance
SVP, Global Enterprise and Brand Marketing