Global MM25 Marketer Peer Group | MMA

The Charter of the MM25 is to work closely with the leadership of the MMA and the boards to identify key priority areas and initiatives that will help #shapethefuture of marketing and allow brands to more effectively and efficiently integrate mobile as core to their overall strategy to drive business impact.

MM25 members represent some of the top marketing talent in the industry today and are the change agents in their organization, driving marketing and business transformation to stay ahead of the competition.

Members of MM25:

  1. Leverage each other’s expertise and experience and disseminate learnings to their internal teams
  2. Commiserate about common challenges and celebrate opportunities
  3. Gain first access to new research and data and insights before general public launch
  4. Participate on and guide the agenda for the multiple MMA Think Tanks including MATT (Marketing Attribution Think Tank) and MOSTT (Marketing Organization Think Tank)
  5. Act as advisors for the various MMA Committees to ensure outputs from these committees contribute to the marketer’s agenda and needs

Membership in MM25 is exclusive to MMA Brand Marketer Members. Eligibility is dependent on each company but is generally open to VP level and above (or role equivalent) responsible for digital marketing, brand management, marketing strategy, marketing operations, and/or media.

If you’d like to learn more about how to get involved, please email Erica DeLorenzo, SVP Membership.

VP, Marketing
Tivity Health
Vice President of Digital Capabilities and Platform Migration
Barclays US
VP, Digital Marketing & Media
Wyndham Destinations
Director, Cross-Channel Media
TD Ameritrade
Senior Digital Media Planner/Buyer
Universal Parks & Resorts
Head of Strategy, Global Marketing
Marketing EDGE, Communications Planning Lead Pain & Respiratory
Sr. Group Manager, Marketing Integration & Operations
Associate Media Director
Executive Director of Marketing, Media & Acquisition
Head of Media Unilever Foods & Refreshments US
National Marketing Manager
Director, Direct Marketing
Discover Financial Services
Great Southern Wood Preserving, Inc.
Director, Integrated Media, Digital & Offline
The Hershey Company
Global Head of Paid Media
Amazon Web Services
Sr. Director, Digital Marketing
Ally Financial Inc.
Managing Director, Digital
American Cancer Society
General Manager, Integrated Marketing Communications, North America
Colgate-Palmolive Company
SVP, Brand Marketing & Digital Strategy
Digital Marketing Leader, Strategy, MarTech
Choice Hotels
VP, Data Driven Marketing, Data Strategy and Activation
Head of Global Brand and Marketing
Western Union
Global Marketing Lead, Snacks
Kellogg’s Co.
Sr. Director CRM Data & Platforms
Samsung Electronics America
Global Connections Director
The Coca-Cola Company
Global Media Manager
VP, Enterprise Integrated Marketing & Digital
Travelers Insurance
VP, Digital Experience & Marketing
United Parcel Service (UPS)
Sr. Manager, Digital & Media
VP, NA Marketing
Vice President, Global Media & Marketing Services
Campbell Soup Co.
Sr. Director of Product & Growth Marketing
Director of Marketing Communications
Performance Marketing Manager
Director, Loyalty & CRM
VP, Global Marketing Technology, Media and Programmatic
VP, Global Digital Marketing
VP & Head of Marketing
American Family Insurance
Global Media Operations
General Motors Corp
Digital Retail Marketing Manager
Ford Motor Company
VP, Mobile & On-Site Digital Products
Marriott International
SVP, Head of Media
Wells Fargo
Associate Director, US Media Strategy
Manager, Content & Mobile Marketing
AAA Club Alliance
VP, Global Brand Marketing, Media, Insights & Performance