The Charter of the MM25 is to work closely with the leadership of the MMA and the boards to identify key priority areas and initiatives that will help #shapethefuture of marketing and allow brands to more effectively and efficiently integrate mobile as core to their overall strategy to drive business impact.
MM25 members represent some of the top marketing talent in the industry today and are the change agents in their organization, driving marketing and business transformation to stay ahead of the competition.
Members of MM25:
- Leverage each other’s expertise and experience and disseminate learnings to their internal teams
- Commiserate about common challenges and celebrate opportunities
- Gain first access to new research and data and insights before general public launch
- Participate on and guide the agenda for the multiple MMA Think Tanks including MATT (Marketing Attribution Think Tank) and MOSTT (Marketing Organization Think Tank)
- Act as advisors for the various MMA Committees to ensure outputs from these committees contribute to the marketer’s agenda and needs
Membership in MM25 is exclusive to MMA Brand Marketer Members. Eligibility is dependent on each company but is generally open to VP level and above (or role equivalent) responsible for mobile marketing and/or brand management and/or media.
If you’d like to learn more about how to get involved, please email Sheryl Daija, Chief Strategy Officer.
AVP, Global Marketing Organization
Product Marketing Manager
VP of Advertising & Marketing Planning
Marketing Strategy & Operations
VP, Digital Experience & Acquisition
American Express OPEN
Vice President of Digital Capabilities and Platform Migration
VP Marketing, Acquisition
Sr. Manager, Digital Marketing
Head of Media Partnerships and Innovation
PepsiCo North America Beverages
Director, Digital Media
Universal Parks & Resorts
Director, Digital Marketing
VP, Global Integrated Marketing Communications
Global Consumer Engagement Lead
VP, Senior Business Leader
Senior Media Manager, Deos & Male Scale
Sr. Manager, Direct Marketing
REI - Recreational Equipment Inc.
Director, Direct Marketing
Discover Financial Services
Sr. Director of Media Strategy
Sr. Director, Digital Marketing
Ally Financial Inc.
Senior Director, Digital Product & Innovation
American Cancer Society
SVP, Global Marketing Optimization
Worldwide Director, Digital
VP of Marketing, Customer Demand and Experience Leader
VP, Marketing Communications & Interactive Platform
Director, Digital Marketing & OmniChannel
Director, National Media
Global Marketing Lead, Snacks
Sr. Director, Acquisition Marketing
Global Connections Director
The Coca-Cola Company
2VP of Digital and Social Marketing
Sr. Manager, Digital & Media
VP, Digital Acceleration
Campbell Soup Company
Director, Product & Growth
Director of Marketing Communications
Sr. Director, Customer Experience Management
Director, Digital Media
American Eagle Outfitters Inc.
Director, Loyalty & CRM
Managing VP, Head of Marketing, US Card
General Director Global Marketing Services
General Motors Corp
Digital Retail Marketing Manager
Ford Motor Company
SVP, Global Omni Media + Fashion Tech Innovation
Senior Director, Marketing
CVS Health Inc.