The Charter of the MM25 is to work closely with the leadership of the MMA and the boards to identify key priority areas and initiatives that will help #shapethefuture of marketing and allow brands to more effectively and efficiently integrate mobile as core to their overall strategy to drive business impact.
MM25 members represent some of the top marketing talent in the industry today and are the change agents in their organization, driving marketing and business transformation to stay ahead of the competition.
Members of MM25:
- Leverage each other’s expertise and experience and disseminate learnings to their internal teams
- Commiserate about common challenges and celebrate opportunities
- Gain first access to new research and data and insights before general public launch
- Participate on and guide the agenda for the multiple MMA Think Tanks including MATT (Marketing Attribution Think Tank) and MOSTT (Marketing Organization Think Tank)
- Act as advisors for the various MMA Committees to ensure outputs from these committees contribute to the marketer’s agenda and needs
Membership in MM25 is exclusive to MMA Brand Marketer Members. Eligibility is dependent on each company but is generally open to VP level and above (or role equivalent) responsible for mobile marketing and/or brand management and/or media.
If you’d like to learn more about how to get involved, please email Sheryl Daija, Chief Strategy Officer.
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