Global MM25 Marketer Peer Group | MMA
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The Charter of the MM25 is to work closely with the leadership of the MMA and the boards to identify key priority areas and initiatives that will help #shapethefuture of marketing and allow brands to more effectively and efficiently integrate mobile as core to their overall strategy to drive business impact.

MM25 members represent some of the top marketing talent in the industry today and are the change agents in their organization, driving marketing and business transformation to stay ahead of the competition.

Members of MM25:

  1. Leverage each other’s expertise and experience and disseminate learnings to their internal teams
  2. Commiserate about common challenges and celebrate opportunities
  3. Gain first access to new research and data and insights before general public launch
  4. Participate on and guide the agenda for the multiple MMA Think Tanks including MATT (Marketing Attribution Think Tank) and MOSTT (Marketing Organization Think Tank)
  5. Act as advisors for the various MMA Committees to ensure outputs from these committees contribute to the marketer’s agenda and needs

Membership in MM25 is exclusive to MMA Brand Marketer Members. Eligibility is dependent on each company but is generally open to VP level and above (or role equivalent) responsible for mobile marketing and/or brand management and/or media.

If you’d like to learn more about how to get involved, please email Sheryl Daija, Chief Strategy Officer.

VP, Marketing
Tivity Health
Senior Product Manager
Vice President of Digital Capabilities and Platform Migration
Barclays US
VP, Digital Marketing & Media
Wyndham Destinations
Director, Cross-Channel Media
TD Ameritrade
Senior Digital Media Planner/Buyer
Universal Parks & Resorts
Head of Strategy, Global Marketing
Marketing EDGE, Communications Planning Lead Pain & Respiratory
Sr. Group Manager, Marketing Integration & Operations
Associate Media Director
Executive Director of Marketing, Media & Acquisition
Head of Media Unilever Foods & Refreshments US
Director, Marketing Technology & Services
Campbell Soup Co.
Director, Direct Marketing
Discover Financial Services
Sr. Director of Customer Acquisition & Social Media
Choice Hotels
Director, Global Growth (The McDonald's Division)
The Coca-Cola Company
Director, Integrated Media, Digital & Offline
The Hershey Company
Sr. Director, Digital Marketing
Ally Financial Inc.
Managing Director, Digital
American Cancer Society
SVP, Global Marketing Optimization
Marriott International
Director, Global Marketing Development & Operations
General Manager, Integrated Marketing Communications, North America
Colgate-Palmolive Company
VP, Marketing Communications & Interactive Platform
Head of Digital and Creative
Marketing Manager
Head of Global Brand and Marketing
Western Union
Global Marketing Lead, Snacks
Kellogg’s Co.
Sr. Director CDM Data & Platforms
Samsung Electronics America
Global Connections Director
The Coca-Cola Company
Global Media Manager Data and Innovation
VP, Enterprise Integrated Marketing & Digital
Travelers Insurance
VP, Digital Experience & Marketing
United Parcel Service (UPS)
Sr. Manager, Digital & Media
VP, NA Marketing
Sr. Director of Product & Growth Marketing
Great Southern Wood Preserving, Inc.
Director of Marketing Communications
Creative Strategist
Sr. Director, Customer Experience Management
Director, Loyalty & CRM
VP, Global Marketing Technology, Media and Programmatic
VP, Global Digital Marketing
VP & Head of Marketing
American Family Insurance
Asst. Manager, Emerging Media and Programmatic
General Motors Corp
Digital Retail Marketing Manager
Ford Motor Company
Sr. Director, Enterprise Media
CVS Health Inc.
SVP, Head of Media
Wells Fargo
Associate Director, US Media Strategy
Manager, Content & Mobile Marketing
AAA Club Alliance