Global MM25 Marketer Peer Group | MMA

The Charter of the MM25 is to work closely with the leadership of the MMA and the boards to identify key priority areas and initiatives that will help #shapethefuture of marketing and allow brands to more effectively and efficiently integrate mobile as core to their overall strategy to drive business impact.

MM25 members represent some of the top marketing talent in the industry today and are the change agents in their organization, driving marketing and business transformation to stay ahead of the competition.

Members of MM25:

  1. Leverage each other’s expertise and experience and disseminate learnings to their internal teams
  2. Commiserate about common challenges and celebrate opportunities
  3. Gain first access to new research and data and insights before general public launch
  4. Participate on and guide the agenda for the multiple MMA Think Tanks including MATT (Marketing Attribution Think Tank) and MOSTT (Marketing Organization Think Tank)
  5. Act as advisors for the various MMA Committees to ensure outputs from these committees contribute to the marketer’s agenda and needs

Membership in MM25 is exclusive to MMA Brand Marketer Members. Eligibility is dependent on each company but is generally open to VP level and above (or role equivalent) responsible for mobile marketing and/or brand management and/or media.

If you’d like to learn more about how to get involved, please email Sheryl Daija, Chief Strategy Officer.


VP, Marketing
Tivity Health
Product Marketing Manager
Match.com
Vice President of Digital Capabilities and Platform Migration
Barclays US
VP, Digital Marketing & Media
Wyndham Destinations
VP Marketing, Acquisition
hims & hers
Sr. Manager, Digital Marketing
TD Ameritrade
Head of Media Partnerships and Innovation
PepsiCo North America Beverages
Director, Digital Media
Universal Parks & Resorts
Director, Digital Marketing
Verizon Connect
Head of Marketing Integration & Operations
Hyundai
Head of Media Unilever Foods & Refreshments US
Unilever
Sr. Manager, Direct Marketing
REI - Recreational Equipment Inc.
Director, Direct Marketing
Discover Financial Services
Sr. Director of Media Strategy
Choice Hotels
Director, Media
McDonald's
Sr. Director, Digital Marketing
Ally Financial Inc.
Senior Director, Digital Product & Innovation
American Cancer Society
SVP, Global Marketing Optimization
Marriott International
Director, Global Marketing Development & Operations
Intuit
Worldwide Director, Digital
Colgate-Palmolive Company
VP, Marketing Communications & Interactive Platform
Crayola
Head of Digital and Creative
GlaxoSmithKline
Director, National Media
Hallmark
Global Marketing Lead, Snacks
Kellogg’s Co.
Director, Marketing Strategy & Operations
Stitch Fix
Sr. Director CDM Data & Platforms
Samsung Electronics America
Global Connections Director
The Coca-Cola Company
2VP of Digital and Social Marketing
Travelers Insurance
VP, Digital Experience & Marketing
United Parcel Service (UPS)
Sr. Manager, Digital & Media
MillerCoors
VP Media
E*TRADE
Director, Product & Growth
1-800-FLOWERS
Director of Marketing Communications
Cuisinart
Sr. Director, Customer Experience Management
Monster
Director, Loyalty & CRM
Chipotle
VP, Global Marketing Technology, Media and Programmatic
VISA
VP, Global Digital Marketing
Mastercard
General Director Global Marketing Services
General Motors Corp
Digital Retail Marketing Manager
Ford Motor Company
Senior Director, Marketing
CVS Health Inc.
SVP, Head of Media
Wells Fargo
VP of E-commerce
Hertz
Associate Director, US Media Strategy
Merck
Manager, Content & Mobile Marketing
AAA Club Alliance