The MMA is looking for the next topic to address in this area, including e-commerce enablement.
MMA Internet of Things (IoT) Incubation Council was formed to bring together various experts in the IoT, marketing and technology fields. The goal is to examine the impact that IoT technologies, such as wearables and connected products, will have on marketing and change the way brands create products and services to interact with consumers.
This program has been on hiatus, but we are considering reviving this under the theme of “Content Marketing.”
Defined: “native advertising is a mobile advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and function of the user experience in which it is placed.” This effort is intended to make this ad format both viable and valuable to brand marketers.
White Papers, Research, Insights and Data provided by Program Members
This content is being shared to help provide all available insight in this subject area and doesn’t necessarily reflect the position of the MMA and our Mobile Native Advertising Program.
After issuing preliminary guidance on this topic, this program is on hiatus.
The MMA is conducting a marketplace assessment of the mobile shopper marketing space in order to identify the big picture issues that need to be addressed, as we have been too often bogged down by tactical considerations indigenous to certain brands and retailers.
The MMA wants to thank Walmart, Ubimo and RetailMeNot for helping us investigate this area of marketing.
White Papers, Research, Insights and Data provided by Program Members
This content is being shared to help provide all available insight in this subject area and doesn’t necessarily reflect the position of the MMA and our Mobile Shopper Marketing Program.
