AI Advisory Council | MMA Global

AI Advisory Council

Why AI Advisory Council:

The subject of AI is fast-evolving, and keeping up with the pace can be difficult. The Advisory Council will ensure the right platform is provided for industry representatives to discuss challenges, engage in knowledge sharing, and drive collaboration for growth.

Objectives of the AI Advisory Council:

The AI Advisory Council at MMA Germany is committed to driving the adoption of AI applications in marketing at scale. It represents a working coalition of leading marketers and thought leaders who are focused on applying AI to marketing responsibly and effectively.

The council realises the power of AI and the power to reshape the marketing landscape with AI technology. With a simplified yet ambitious goal, MMA Germany aims to help business growth through the strategic enablement of AI in marketing.

Our experts on the Council will aim to:

  • Champion AI-Powered Marketing and Branding Tech
  • Foster Knowledge Sharing via Thought Leadership
  • Keep Members at the Forefront of AI Marketing Applications
  • Establish Authority in Marketer Tech and be the Go-To Council 

This group is laser-focused on driving conversation at a micro-level for the industry. The outcomes are visible in reports that are drafted and created, the sharing of use cases, surveys, etc. Also, the council is solely dedicated to the country market - Germany, allowing marketers access to content most pertinent to them. The MMA Germany AI Advisory Council strives to ensure that MMA's members remain leaders in this generation's most important frontier of technological innovation.

Welcome to the MMA Germany Advisory Council, where intelligence fuels innovation and marketing reaches new heights.


Below is some of the work that MMA Global has conducted in AI.

  1. State of AI in Marketing and CX – download link
  2. State of AI in Digital transformation – download link
  3. State of Generative AI in Marketing – download link

Advisory Members



Council Companies