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MMA Universal Mobile Ad Package V. 2.0

This updated set of MMA Global Mobile Advertising unit guidelines is intended to simplify the creation, planning, buying, selling and reporting of mobile display ad units on a global basis. By standardizing the handful of sizes that will be most widely accepted, mobile advertising will be easier to add to the media mix of all advertisers around the globe.

Released: 
August, 2012
Education Section: 
Archive

Only MMA members can become UMAP compliant.  To add your company to the list of MMA UMAP compliant companies, fill out the form below. We will review your application and list your company accordingly.

For more information on becoming an MMA member, click here.

I hereby agree and acknowledge that, among any other advertising units my organization sells, it will always offer and accept the advertising unit sizes for smart phones and feature phones (the latter, if supported) as outlined in the MMA's Universal Mobile Ad Package v.2.0.