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MMA Mobile Application Privacy Policy Framework

The Mobile Marketing Association is the premier, global not-for-profit trade association that works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. In this capacity, we are pleased to introduce the attached Mobile Application Privacy Policy, authored and prepared by the MMA Privacy & Advocacy Committee. The intent of this privacy policy is to provide the mobile application developer with policy language that can be quickly and completely understood by the consumer.

Read the Press Release: 
Mobile Marketing Association Releases Final Privacy Policy Guidelines for Mobile Apps
Released: 
December, 2011
Education Section: 
Archive

Global Mobile Advertising Industry Insights: Microsoft Advertising

Research Type(s): 
Consumer Briefing

TWO WEEKS LEFT UNTIL THE LARGEST GLOBAL MOBILE MARKETING EVENT OF THE YEAR

 

News Type: 
MMA Press Release

MMA ANNOUNCES CALL FOR NOMINATIONS FOR INDUSTRY'S LEADING GLOBAL MOBILE MARKETING AWARDS

 

News Type: 
MMA Press Release

MMA FORUM NEW YORK POISED TO BE LARGEST MOBILE MARKETING EVENT WORLDWIDE

 

News Type: 
MMA Press Release

Colgate-Palmolive

MMA ELECTS NEW GLOBAL BOARD EXECUTIVE COMMITTEE

MMA ELECTS NEW GLOBAL BOARD EXECUTIVE COMMITTEE
 
Head of Turkcell’s Product & Service Management; Media & Entertainment & Carrier Services Division, Melis Ertem Elected as Global Chair
 
New York, London, Singapore & São Paulo: May 10, 2011 – The MMA (Mobile Marketing Association) (www.mmaglobal.com) today annou
News Type: 
MMA Press Release

MOBILE MARKETING ASSOCIATION WEBINAR TO FOCUS ON MOBILE ADVERTISING IN THE AUTOMOTIVE INDUSTRY WITH FORD AND MICROSOFT

MOBILE MARKETING ASSOCIATION WEBINAR TO FOCUS ON MOBILE ADVERTISING IN THE AUTOMOTIVE INDUSTRY WITH FORD AND MICROSOFT
 
Who:  The Mobile Marketing Association (MMA), the premier global non-profit trade association
established to lead the growth of mobile marketing, is hosting a webinar that focuses on how automobile companies can incorporate mobile into their overall marketing strategy. Sponsored by Microsoft, the MMA Webinar will delve into s
News Type: 
MMA Press Release

INDUSTRY COMES OF AGE WITH COMMON CONSUMER CENTRIC MESSAGE ON MOBILE MARKETING: MMA

Industry comes of age with common consumer centric message on mobile marketing: MMA

Mobile Marketing Association Forum concludes that consumer engagement is relationship-
driven, based on personal and emotional connections

Singapore, May 5, 2011 – After two days of intense discussion, involving some of the world’s largest brands, agencies and publishers, day two of the Mobile Marketing Association Forum Singapore (MMAF) ended on a high note.
News Type: 
MMA Press Release

MMA PUBLISHES LATEST ISSUE OF INTERNATIONAL JOURNAL OF MOBILE MARKETING

 

News Type: 
MMA Press Release