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The Mobile Marketing Association’s first-ever Mobile Video Leadership Forum – held in New York at Metropolitan West -- proved an opportunity not only to look at mobile video’s rapid growth, but more importantly, to look at the inspiration it is giving marketers. While video has been core to marketing for decades because of its unrivaled sight, sound and storytelling capabilities, speakers noted that in mobile, it is a whole new ballgame. Marketers can play with everything from six-second video to live streaming to augmented and virtual reality. In fact, mobile video has an application for just about every marketer; it’s a matter of discovering what is right for an individual brand.
While the insights from presenters were many, this summary distills the day down to five takeaways that the MMA hopes will help you focus your mobile video ad strategy.
The MMA wishes to thank all of the speakers and attendees and sponsors.
Join us at the MMA Location Leadership Forum on Apr 5 in New York, featuring speakers from companies including Wendy’s, PepsiCo and Volvo. For more on this event, click here.
We’d also love to see you at the annual MMA Mobile Marketing Leadership Forum on May 9 – 10 in New York. Speakers include The Coca-Cola Company, Twitter, Budweiser, Grubhub and more. For details, click here.