MMA Indonesia: Ramadan Insights 2023 | MMA Global

MMA Indonesia: Ramadan Insights 2023

March 9, 2023

Seizing the Opportunity - Understanding the latest digital trends & the current outlook of consumer-mindset to optimise your strategy

With the cancellation of PPKM (Community Activity Restrictions), Indonesians are ready to embrace and celebrate the Ramadan spirit of compassion, gratitude and humility. People adjust their activities according to the requirements of the fast such as sahur, iftar and many Indonesians take part in the mudik tradition. Gifting is a special element as many return to their hometown to meet their families ahead of Idul Fitri (Eid). The time frame before Ramadan also marks a shift in consumer behaviour and digital media activity.

The Ministry of Finance noted a 5.4% increase in the country’s GDP in Q1 2022, which can be credited to the Ramadan 2022 festival. Despite the headwinds in the global economy, the outlook for this year is positive due to the easing of restrictions and increase in consumption during Ramadan. Consumer spending generally increases across various industries and marketers should not miss this opportunity to connect with their Muslim consumers.

Certain broad trends for Ramadan 2023 are already shaping up. A recent survey highlights that 88% of Indonesians intend to make a purchase this Ramadan and that 53% percent of Indonesians plan on spending their THR (Religious Holiday Allowance) on Ramadan instead of saving it.*1

As marketers, it is crucial for us to maximise this window of opportunity and even though the digital savvy nation relies on technology for their shopping needs, the end of restrictions also means that consumers are also going back to shopping offline.

Ramadan 2023 calls for an omnichannel marketing strategy among other solutions. A recent study reveals that 60% of Indonesians who are travelling make their primary festive purchases across both online and offline channels. Marketers should also adopt a hyperlocal approach since data from the previous year highlighted that non-metro cities saw real sales grow by between 10% and 25%.*2

Marketers should also harness the potential of AR and AI to strengthen their marketing strategies. The latest findings demonstrate that 83% of shoppers or observers who have exposure to AR agree that it had an impact on their purchasing decisions. Research also continues to affirm the effect of personalization with 64% of shoppers making purchases from personalised ads.*3

Digital consumption is also set to change during Ramadan. The data reveals that 1 in 3 Indonesians will rely on video streaming for their entertainment during the fasting month and religious content is expected to be at the forefront during the day whereas light-hearted content gains traction during Iftar.*4 There are also studies that provide insights on the other verticals that are of interest to the users of social media, for instance, 86% of users are interested in content related to Food & Beverages.*5

Ramadan Insights 2023 - Paving the way for success

After 3 years of being held virtually, Ramadan Insights 2023 will once again be held offline. Join us in this pivotal event as the sessions are geared towards offering a holistic strategic blueprint that optimises both online and offline strategies. The sessions are helmed by industry experts and thought leaders and have been curated for Brand Marketers and Agencies in Indonesia and within that, their key industry leaders, CMOs, CTOs, Head of Departments, Lead Planners and Sr. Managers that are involved in leading the Ramadan strategy.

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Agenda

Time

Activity

12.00 - 01.00 PM

Lunch, Registrations, and Networking

01.00 - 01.05 PM

Opening by MC

Host

 

01.05 - 01.10 PM

MMA Global-Indonesia Board of Director Opening Speech 

Managing Director of Emtek, and CEO of SCM
Emtek/SCM

01.10 - 01.15 PM

Welcoming Remarks by Managing Director, MMA APAC 

01.15 - 01.45 PM

Ramadan & Beyond: Key Consumer Trends for Brands and Marketers

Varying economic circumstances, increased pressure on consumers, and differing spending preferences are all areas that marketers will need to navigate in 2023 to ensure their messaging and tactics are resonating with targeted consumer groups. Especially for their Ramadan festive strategy. In order to find relevance with either consumer group, brands will cater their full-funnel and omnichannnel marketing approaches to the unique needs and goals of the individual segment. Come join us to discuss how marketers are focusing on consumer experiences and needs, to gain and stimulate, their consumer’s attention and actions during Ramadan 2023.

Global Category Head Beverage and Instan Food
Mayora Group

 

Vice President Marketing
PT Paragon Technology and Innovation

 

Director Integrated Media
DM Pratama Communications

 

Moderator:

Head of Indonesia
Mintel

 

01.45 - 02.15 PM

Compelling Content in a One-click World

Every day, thousands of hours of content are uploaded each day on the internet. At such a time, how can the content you create stand out and capture people’s attention? explore the latest channel that brands and creators today use to captivate people in fresh ways. Narayan Murthy, Director of Sales, InMobi, speaks about the latest channel that brands and creators today use to captivate people in fresh ways. 

Director, Sales, Southeast Asia
InMobi

Chief Marketing Officer
Everywhere.id

02.15 - 02.45 PM

Magnifying Ramadan Possibilities with The Right E-Commerce Strategy

Maximising the potential of Ramadan through the right implementation of successful e-commerce strategies. Tapping into increased online activity this holy month for impactful business opportunities which focus on leveraging technology and data. The panel will share their experiences and strategies for creating personalised and seamless shopping experience.

Beauty and Wellbeing Unilever Indonesia DMC Lead
Unilever Indonesia

VP, Head of Business
Graas Indonesia

 

Moderator:

Media Lead
Magnus Digital Indonesia

 

02.45 - 03.15 PM

Tech-Infused Consumer Behavior, Insights, and Strategies in Indonesia

This panel discussion will explore the intersection of technology, consumer behavior, and Ramadan festive in Indonesia. Experts will discuss the latest trends and strategies for leveraging these shifts to create impactful marketing and advertising campaigns connecting consumers to technologies. 

Vice President Data Solutions
PT. Telekomunikasi Selular (TELKOMSEL)

General Manager
Carat Indonesia

 

Moderator:

Head of Product Strategy and Growth
KapanLagi Youniverse (KLY)

 

03.15 - 03.45 PM

It’s Ramadhan for me too!” said Non-Food

Not just for food, everyone has right to win during Ramadhan! There has been long belief that Ramadhan is a specific KCP only for Food. Take a look couple of years back, we have seen raising of Non-Food Brands drove much bigger talkability during Ramadhan, with their fresh, relatable, and very appealing campaign activities. P&G Brands will take you into the journey to codify the “Right to Win” Elements of Non-Food Brands during this Holy Festive Season.

Brand Director Fabric Care Indonesia
P&G Indonesia

03.45 - 04.15 PM

Setting the scene for Ramadan 2023

As the prolonged pandemic situation moved into bleaker shades, we continue to cherish Ramadan as a moment of reconnecting with ourselves and our beloved ones.This spirit resonates into various emotional and meaningful communication themes that establish positive connections during the fasting month.Kantar will accompany you on the Ramadan communication journey that evolves from time to time,sailing through sea-of change in pandemic storm, and anchored in the heart of Indonesian audience.

Creative Solution Lead
Kantar

 

04.15 - 04.30 PM

Closing by Country Head and Board of Director MMA Global-Indonesia

Country Head & Board of Director Indonesia
MMA Global Indonesia
Country Head & Board of Director Indonesia
MMA Global Indonesia

 

 

Speakers

 

Country Head & Board of Director Indonesia
MMA Global Indonesia
Country Head & Board of Director Indonesia
MMA Global Indonesia

 

Managing Director of Emtek, and CEO of SCM
Emtek/SCM

Vice President Data Solutions
PT. Telekomunikasi Selular (TELKOMSEL)

 

Global Category Head Beverage and Instan Food
Mayora Group

 

Beauty and Wellbeing Unilever Indonesia DMC Lead
Unilever Indonesia

Vice President Marketing
PT Paragon Technology and Innovation

 

Brand Director Fabric Care Indonesia
P&G Indonesia

 

Chief Marketing Officer
Everywhere.id

Director, Sales, Southeast Asia
InMobi

 

Director Integrated Media
DM Pratama Communications

 

General Manager
Carat Indonesia

VP, Head of Business
Graas Indonesia

 

Head of Product Strategy and Growth
KapanLagi Youniverse (KLY)

 

Head of Indonesia
Mintel

 

Media Lead
Magnus Digital Indonesia
Creative Solution Lead
Kantar

 

Presenting Partners

 

Session Partners

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Media Partners

 

 

 

 

  

 

  

 

 

 

  

 

 

Who Should Attend?

  • Brand Marketers
  • Agencies (both creative and media)
  • E-commerce players
  • Ad Tech Companies
  • Tele-Communication Industries
  • Consultants
  • Other Associations

 

Please click on the following links to see the highlights of our previous Ramadan Insights events:

MMA Ramadan Insights 2022

MMA Ramadan Insights 2021

MMA Ramadan Insights 2020

MMA Ramadan Insights 2019

 

Registration

MMA Global Indonesia Ramadan Insights 2023
Members
Non-members
PricingUSD 100USD 150
 Register NowRegister Now

 

Contact Information

For further information, contact [email protected]