MMA CDP Mobile Certification Program | MMA
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Marketer Support Hub

June 17, 2020 to June 19, 2020

Introduction to Mobile Marketing

Join Online MMA x CDP Mobile Marketing Certification Program, a 2-day instructor-led, Live Online Training that will help you kick start understanding of Mobile Marketing Strategy and Execution. Designed as an online workshop, you will be introduced to new concepts, latest trends, technologies and tools to help you develop a mobile-first marketing strategy. Take advantage of the depth of learning and best practices across APAC right from your mentor!

Objective

By the end of the program, you will be able to understand various mobile marketing executions/key concepts, and the best practices related to each.

What to Expect: Latest Insights, Best Practices & Trends on Mobile Marketing to help you develop a Mobile-first Marketing Strategy

Module Overview

Module 1: Mobile Landscape & Getting into the Mindset

  • Everything on Digital is Mobile
  • Mobile Trends & Statistics in APAC 2020
    - Impact of COVID-19 on Digital Media Consumption in APAC
  • Essential Mindsets When Going into Mobile

 

Module 2: The Value of Mobile in Marketing

Opportunities and Challenges

 

Module 3: Mobile Executions

A. Awareness

  • Mobile Display Ads
  • Social Ads on Mobile

B. Consideration

  • Mobile Search Ads
  • Mobile Video

C. Conversion

  • Mobile Apps, Websites, and Accelerated Mobile Pages
  • Personalization and m-Commerce

D. Loyalty

  • Mobile CRM

 

Module 4: Mobile Measurement

Mobile Data & Measurement

 

Module 5: What’s next for mobile

Mobile Advertising (overview)

  • Mobile programmatic

Mobile Innovation (overview)

Certification Information

You will receive a CDP Certification that is earned after finishing the course and passing the certification exam.

What is CDP Certification?

A CDP Certification is a trusted digital professional certification recognized by the industry within the ASEAN region. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the Mobile Marketing Association (MMA), 500+ members of CDP’s Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members. It is a formal documentation that demonstrates proficiency and competency in digital.

Your CDP Certification and education will allow you to network with like-minded professionals.

Should you wish to earn a CDP Certificate, you are required to complete a CDP Digital Training program, take, and pass the Certification Exam. An additional fee applies when you select the CDP Certitifcation Program. However, if you prefer not to take the Certification Exam, you could opt for just a Certificate of Participation that will be given as proof of class attendance.

June 17. Mobile Readiness

Time Agenda Sub-topics
1:30 PM - 2:00 PM   REGISTRATION
2:00 PM - 2:15 PM Orientation Introduction to CDP and MMA
Program Content and Requirements
Technical Walkthrough
Introductions
2:15 PM - 2:40 PM Mobile readiness survey
(Attitudinal Survey)
Student survey + Discussion
Everything on Digital is Mobile
Mobile Landscape
& Getting into the Mindset
Mobile Trends & Statistics in APAC 2020
- include Impact of COVID-19 on Digital Media Consumption in APAC
Essential Mindsets When Going into Mobile
3:00 PM - 3:10 PM Q&A BREAK & Module Checkpoint Q&A
Recap Quiz
3:10 PM - 3:40 PM The Value of Mobile in Marketing Opportunities
  1. Wider reach - General mobile penetration whether feature phone or smartphones
  2. More targeting option (geo-targeting and device targeting)
  3. Instantaneous interactions
 - Micro-moments , conversational commerce
  4. Entire conversion funnel in a single device

Challenges:
  1. Parallel production - mobile and tv
  2. Privacy issues
3:40 PM - 3:50 PM Q&A BREAK & Module Checkpoint Q&A
Recap Quiz
3:50 PM - 4:40 PM Mobile Executions

A. Awareness

  • Mobile Display Ads
  • Social Ads on Mobile

B. Consideration

  • Mobile Search Ads
  • Mobile Video
4:40 PM - 4:50 PM Q&A BREAK & Module Checkpoint Q&A
Recap Quiz
4:50 PM - 5:00 PM Orientation Activity Instructions
Q&A
5:00 PM - 5:30 PM Activity Break | Learning Stretch Goals
A list of challenges of each mobile execution. Students try to complete all in 30 minutes. SME/Facilitator then checks and discusses each in the end
5:30 PM - 5:45 PM CHECKING OF WORK AND DISCUSSION
5:45 PM - 6:00 PM RECAP, EVALUATIONS, and REMINDERS

 

 

June 19. Mobile Competence

Time Agenda Sub-topics
1:30 PM - 2:00 PM   REGISTRATION
2:00 PM - 2:15 PM Orientation Recap of Previous Session
Requirements
Introductions
2:15 PM - 2:45 PM Mobile Executions

C. Conversion

  • Mobile Apps, Websites, and AMPs
  • Personalization and m-Commerce

 

D. Loyalty

  • Mobile CRM

 

2:45 PM - 3:10 PM Q&A BREAK & Module Checkpoint Q&A
Recap Quiz
3:10 PM - 4:10 PM Mobile Measurement Mobile Data & Measurements
4:10 PM - 4:55 PM What’s next for mobile?

Mobile Advertising (overview)
- mobile programmatic

Mobile Innovation (overview) - Touch-point integration - Technologies & tools - Creativity & Innovation

4:55 PM - 5:00 PM Orientation Activity Instructions
Q&A
5:00 PM - 5:30 PM Activity Break | Learning Stretch Goals
A list of challenges of each mobile execution. Students try to complete all in 30 minutes. SME/Facilitator then checks and discusses each in the end
5:30 PM - 5:45 PM CHECKING OF WORK AND DISCUSSION
5:45 PM - 6:00 PM RECAP, EVALUATIONS, and REMINDERS