MMA CDP Mobile Marketing Certification Program | MMA
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October 27, 2020 to October 28, 2020

CDP x MMA Intermediate Mobile Marketing Program

Join Online MMA x CDP Mobile Marketing Certification Program, a 2-day instructor-led, Live Online Training that will training that will level up your current mobile marketing campaigns.

Designed as a blended training program, you will gain access to 8 hours of live online sessions covering modules on mobile creatives, mobile ad tech, media integration, intermediate performance measurement, and innovation frameworks. On top of this, you will be given downloadable checklists and handouts, plus access to a library of case studies, whitepapers, and templates-- many of which are otherwise only exclusive to MMA members.

You know the basics. Take it a notch higher and enroll in the upcoming Online MMA x CDP Intermediate Mobile Marketing Certification Program.

Program Details:

Batch 1

  • Session 1. October 27, 2020, 2 to 6 PM, Singapore Time
  • Session 2. October 28, 2020, 2 to 6 PM, Singapore Time

Classes are done via the Zoom Conferencing App.

This Program is Best Taken By:

  • Marketing decision-makers who are keen on exploring strategies beyond available self-serve digital platforms
  • Professionals who handle brand creatives and user experiences across multiple platforms
  • Marketers who are open to trying out emerging technologies and advertising practices
  • Agency talents seeking to add value to the brands they handle, from concept to execution and measurement.

In This Course You Will Learn:

  • To develop use cases using intermediate mobile executions covered
  • Emerging mobile adtech and their most relevant applications
  • Best practices and technical pitfalls in creating various content and experiences for mobile
  • Emerging platforms for mobile advertising and new formats to experiment with
  • New ways to use traditional mobile advertising executions
  • Characteristics of industry-standard mobile creatives and customer experiences
  • Advanced metrics in mobile marketing

What You Get from This Course:

  • Two (2) 4-hour live online sessions, facilitated by key subject matter experts (SMEs)
  • Opportunities to consult directly with CDP, MMA, and SMEs
  • 5+ interactive learning in-session activities
  • 50+ case studies in the student library
  • 25+ whitepapers
  • 10+ mobile marketing checklists
  • 2 optional homework activities
  • Access to a private WhatsApp group dedicated to the program
  • 80-point certification exam
  • CDPxMMA Intermediate Mobile Marketing Certification (valid for 2-years, upon passing the requirements)

 

Program Outline:

Module

Module Overview

Module 1

 

Mobile Creatives and Experiences
  1. MMA Mobile Creative Framework
    • Types of Innovative Mobile Approaches
    • Mobile creative best practices + Case studies
  2. Advanced Mobile UX Concepts
    • Visual design, Interaction design, Information architecture
    • Best practices + case studies
Module 2

 

Mobile Ad Technologies
  1. Marketing automation
    • Principles for automation
  2. Mobile programmatic
    • Programmatic creative options
    • Buying programmatic ads
    • Ensuring brand safety
Module 3
Shifts in Mobile Platforms
  1. Messaging Apps for Brands
  2. Chatbots
  3. Wearables, VR, AR, & MR
  4. mCommerce
Module 4

 

Integrating Media Touchpoints
  1. Omnichannel marketing
    • Characteristics and principles of omnichannel marketing
  2. Transmedia marketing
    • Transmedia pillars

 

Module 5
Mobile Measurement and Analysis
  1. Advanced marketing metrics
    • Lead and lag measures
    • Brand marketing metrics
    • Performance marketing metrics
  2. Business metrics
  3. Conversion rate optimization
Module 6
Mobile Innovation
  1. Innovation Models
    • 10 Types of Innovation
    • Sustaining and disruptive Innovation
  2. Primer on Agile Development
    • Agile vs. Waterfall Development

Certification Information

You will receive an MMA and CDP Certification that is earned after finishing the course and passing the certification exam.

What is MMA CDP Certification?

An MMA and CDP Certification is a trusted digital professional certification recognized by the industry within the ASEAN region. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the Mobile Marketing Association (MMA), 500+ members of CDP’s Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members. It is a formal documentation that demonstrates proficiency and competency in digital.

Your MMA and CDP Certification and education will allow you to network with like-minded professionals. Should you wish to earn an MMA and CDP Certificate, you are required to complete an MMA CDP Digital Training program, take, and pass the Certification Exam.

 

Registration

MMA CDP Mobile Certification Program
 
Price USD 250
Contact us for group pricing with a minimum registration of 4 students

Subject Matter Experts

Day 1 Speaker


Founder and Chief Experience Officer
QUIDDITY Usability Labs

Day 1 Speaker


Head of Marketing, Asia Pacific
InMobi
 

Day 2 Speaker


Founder, Chief Technology Officer
Cirrolytix

Day 2 Speaker


Chief Executive Officer
Katapult Digital

 

October 27

Time (SGT) Enabling Objective Topic Sub-Topic
1:30 PM - 1:45 PM REGISTRATION
1:45 PM - 2:00 PM ORIENTATION
2:00 PM - 2:30 PM Determine characteristics of industry-standard mobile creatives and customer experiences MODULE 1.
Mobile Creatives and Experiences
1. MMA Mobile Creative Framework
a. Types of Innovative Mobile Approaches
b. Mobile creative best practices + Case studies
2:30 PM - 2:45 PM ACTIVITY 1. Mobile Creative Strategy - Speed Ideation Participants will be asked to pick a random brand to work on. They will then be assigned a random Type of Innovative Mobile Approach based on the MMA Mobile Creative Framework. They have 10 minutes to think of a creative mobile idea.
2:45 PM - 3:15 PM Determine characteristics of industry-standard mobile creatives and customer experiences MODULE 1.
Mobile Creatives and Experiences
1. Advanced Mobile UX Concepts
a. Visual design, Interaction design, Information architecture
b. Best practices + Case studies
3:15 PM - 3:30 PM BREAK
3:30 PM - 4:15 PM Discuss the emerging mobile adtech and their most relevant applications MODULE 2.
Mobile Ad Technologies
1. Marketing automation
a. Principles for automation

2. Mobile Programmatic creative
a. Programmatic creative options
b. Buying programmatic ads
c. Ensuring brand safety
4:30 PM - 5:15 PM Discuss emerging platforms for mobile advertising and new formats to experiment with MODULE 3.
Shifts in Mobile Platforms
1. Messaging Apps for Brands
2. Chatbots
3. Wearables, VR, AR, & MR
4. mCommerce
5:15 PM - 5:30 PM ACTIVITY 3. Mobile Tech Use Case - Speed Ideation Participants will be asked to pick a random brand to work on. They will then be challenged to create a use case/ scenario that utilizes a particular mobile technology. They have 10 minutes to think of a creative mobile idea.
5:30 PM - 5:45 PM RECAP & EVALUATION
5:45 PM - 6:00 PM Q&A

October 28

Time (SGT) Enabling Objective Topic Sub-Topic
1:30 PM - 2:00 PM REGISTRATION
2:00 PM - 2:15 PM ORIENTATION
2:15 PM - 3:00 PM Explore new ways to use traditional mobile advertising executions MODULE 4.
Integrating Media Touchpoints
1. Omnichannel marketing
a. Characteristics and principles of omnichannel marketing
2. Transmedia marketing
a. Transmedia pillars
3. MINI-ACTIVITY: Multichannel, omnichannel, or transmedia?
3:00 PM - 4:00 PM Discuss advanced metrics in mobile marketing MODULE 5.
Mobile Measurement and Analysis
1. Advanced marketing metrics
a. Lead and lag measures
b. Brand marketing metrics
c. Performance marketing metrics
d. Business metrics
2. Conversion rate optimization
4:00 PM - 4:15 PM BREAK
4:15 PM - 4:30 PM ACTIVITY 4. Formative Assessment: Learning Checkpoint Participants will undergo a Kahoot! Game to assess retention of concepts
4:30 PM - 5:15 PM Develop use cases using intermediate mobile executions discussed MODULE 6.
Mobile Innovation
1. Innovation Models
a. 10 Types of Innovation
b. Sustaining and disruptive Innovation
2. Primer on Agile Development
a. Agile vs. Waterfall Development
5:15 PM - 5:30 PM ACTIVITY 5. Innovation Speed-Ideation Exercise Participants will be asked to pick a random brand to work on. They will then be challenged to create a use case/ scenario that uses any of 10 types of innovation. They have 10 minutes to think of an elevator pitch idea.
5:30 PM - 5:45 PM RECAP & EVALUATION
5:45 PM - 6:00 PM Q&A