18 years in the media and advertising industry - experienced in traditional and digital; from planning, buying, performance
marketing, content, strategy, and business development. Shayne has recently brought home the much-coveted Campaign Asia Digital Agency of the Year Award 2017 for iProspect Philippines, and was recognized as one of the '40 under 40' individuals in APAC also by Campaign
Asia in 2016.

Most recently, Shayne has been included in Campaign Asia's "Women to Watch" 2020. With solid background in quantitative and qualitative research and data analysis; Extensive knowledge in programmatic/self-serve digital media buying, analytics, consumer insighting, and integrated communications planning Shayne has handled diverse brands targeting multiple target markets.

Specialties:
- Integrated communications planning, brand and media strategy
- Digital Media Planning and Buying
- Performance marketing
- Social media management and customer experience management
- Search engine marketing; paid search and SEO