Tuesday, June 12, 2018

9:15 AM – 9:30 AM

Opening Remarks

Elia Méndez Bravo

Managing Director

MMA Spain

Carmen López Muñoz

Chair, MMA Spain

Senior Managing Director & Lead , Accenture Digital

9:30 AM – 10:00 AM

Session 1

Banking & Mobile Fintechs - A new type of relationship

10:00 AM – 10:20 AM

Session 2

Mobile Payment Innovation

Ignacio González-Posadas

Business Development Director Spain & Portugal

Mastercard

10:20 AM – 10:40 AM

Session 3

Beyond mobile

Ulises Arranz

Digital EALA Innovation Lead

Accenture interactive

10:40 AM – 11:00 AM

Session 4

Conversational Platform

The evolution of mobile messaging with the new social (WhatsApp) and conversational (Chatbots) channels

Jose María López Granados

Head of Business Development - Mobile Competence Center

Worldline

11:00 AM – 11:30 AM

Session 5

What neuroscience shows us about mobile advertising - Cognitive Research

How much time does an ad need to stay on a mobile screen in order to be seen? Do consumers process information differently in mobile compared to desktop? Can marketers boost attention and cognition of their advertising by increasing exposure time? The answers to these questions may surprise you. In this session the MMA, will present new findings from a ground-breaking neuroscience and eye-tracking study that was conducted to address these questions and will discuss its implications in terms of creative and media planning.