Agenda
Tuesday, June 12, 2018
9:15 AM – 9:30 AM
Opening Remarks
Opening Remarks
Opening Remarks
Opening Remarks
9:30 AM – 10:00 AM
Session 1
Session 1
Banking & Mobile Fintechs - A new type of relationship
Banking & Mobile Fintechs - A new type of relationship
10:00 AM – 10:20 AM
Session 2
Session 2
Mobile Payment Innovation
Mobile Payment Innovation
10:20 AM – 10:40 AM
Session 3
Session 3
10:40 AM – 11:00 AM
Session 4
Session 4
Conversational Platform
Conversational Platform
The evolution of mobile messaging with the new social (WhatsApp) and conversational (Chatbots) channels
11:00 AM – 11:30 AM
Session 5
Session 5
What neuroscience shows us about mobile advertising - Cognitive Research
What neuroscience shows us about mobile advertising - Cognitive Research
How much time does an ad need to stay on a mobile screen in order to be seen? Do consumers process information differently in mobile compared to desktop? Can marketers boost attention and cognition of their advertising by increasing exposure time? The answers to these questions may surprise you. In this session the MMA, will present new findings from a ground-breaking neuroscience and eye-tracking study that was conducted to address these questions and will discuss its implications in terms of creative and media planning.
11:30 AM – 11:50 AM
Coffee Break
Coffee Break
11:50 AM – 12:10 AM
Session 6
Session 6
Innovation meets Creativity
Innovation meets Creativity
Insights to create video ads for mobile
12:10 AM – 12:30 AM
Session 7
Session 7
Another twist to mobile optimization
Another twist to mobile optimization
12:30 AM – 12:50 AM
Session 8
Session 8
12:50 AM – 13:10 AM
Session 9
Session 9
Mobile creativity - A must for success
Mobile creativity - A must for success
13:30 AM – 14:15 AM
Session 11
Session 11
Current challenges on Mobile DX Marketing is facing
Current challenges on Mobile DX Marketing is facing
Managing Director (Socio) Accenture Interactive & Socio Responsable de Accenture Analytics in SPAIN
Accenture Interactive
