Agenda | Mobile Marketing Association

Tuesday, June 12, 2018

9:15 AM – 9:30 AM

Opening Remarks

Opening Remarks

Managing Director
MMA Spain
Chair, MMA Spain
Senior Managing Director & Lead , Accenture Digital

9:30 AM – 10:00 AM

Session 1

Banking & Mobile Fintechs - A new type of relationship

10:00 AM – 10:20 AM

Session 2

Mobile Payment Innovation

Business Development Director Spain & Portugal
Mastercard

10:20 AM – 10:40 AM

Session 3

Beyond mobile

Digital EALA Innovation Lead
Accenture interactive

10:40 AM – 11:00 AM

Session 4

Conversational Platform

The evolution of mobile messaging with the new social (WhatsApp) and conversational (Chatbots) channels

Head of Business Development - Mobile Competence Center
Worldline

11:00 AM – 11:30 AM

Session 5

What neuroscience shows us about mobile advertising - Cognitive Research

How much time does an ad need to stay on a mobile screen in order to be seen? Do consumers process information differently in mobile compared to desktop? Can marketers boost attention and cognition of their advertising by increasing exposure time? The answers to these questions may surprise you. In this session the MMA, will present new findings from a ground-breaking neuroscience and eye-tracking study that was conducted to address these questions and will discuss its implications in terms of creative and media planning.

Managing Director, EMEA
Mobile Marketing Association

11:30 AM – 11:50 AM

Coffee Break


11:50 AM – 12:10 AM

Session 6

Innovation meets Creativity

Insights to create video ads for mobile

Global VP Research & Insights
Teads

12:10 AM – 12:30 AM

Session 7

Another twist to mobile optimization

Analytical Consultant Mobile
Google
Mobile Solutions Consultant
Google

12:30 AM – 12:50 AM

Session 8

The power of infinite scroll with Feed

Country Manager Spain & Portugal
Taboola

12:50 AM – 13:10 AM

Session 9

Mobile creativity - A must for success

13:10 AM – 13:30 AM

Session 10

New Data Deal

Managing Director
Mydatamood

13:30 AM – 14:15 AM

Session 11

Current challenges on Mobile DX Marketing is facing

Managing Director (Socio) Accenture Interactive & Socio Responsable de Accenture Analytics in SPAIN
Accenture Interactive
Vicedecana, Profesora Adjunta de Publicidad y RR.PP.
Universidad CEU San Pablo
Marketing & Multimedia Director
Vocento Group

14:15 AM – 14:20 AM

Closing Remarks

Managing Director
MMA Spain

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