The MMA knows what a Winning Marketing Organization (WMO) looks like vs. a Lagging Marketing Organization (LMO). There are 72 distinct capabilities that form the modern marketing organization. This session will dig into the framework we've develped with MarCaps which is centered around value creation internally to the company, and externally to the customer. Companies can have different configurations when it comes to growth strategies: Engagement, Experience, Exchange and Market-Capability fit is the most important org design factor to being a WMO.
Has the promise of data online really been delivered, or is it a utopia just out of our reach? – an analysis of what it means practically to become more data driven and a birds-eye view of how L’Oréal is leveraging BeautyTech internally for the business and externally for consumers.
The Future of Creative Innovation with Mobile First Experiences
Through several experimental cases with clients and partners, we'll showcase some new innovative ways in which our mobile devices can help us experience the world around us in surprising ways. Fuelled by advances in technology.
Understanding marketing and data in a privacy-first world
In Partnership with AppsFlyer. It’s no secret that the mobile ecosystem has changed exponentially in the last few years as a result of the surge in data limiting, privacy-centric regulation that is being introduced. So in this brave new world, companies are increasingly looking towards data clean rooms for effective ways to collect, share and analyse data for the purposes of marketing, without compromising on privacy. Join AppsFlyer as we take you on a journey through: 1. The ever-changing privacy landscape. 2. The impact and challenges this has on marketers 3. The emerging importance of data clean rooms and how marketers can take advantage
The intersection of human creativity, data insights and AI – what it means for marketing and advertising
How AI is used to enhance the connection with theatre audiences in the entertainment industry that is 100% reliant on human creative talent.
How these insights can be applied to other sectors and industries.
Developing marketing content to reach audiences at scale has always been expensive and time consuming, and too often based on the creative team’s subjective assumptions about consumer interests and intent. Intentful has launched a data-driven and AI-powered content engine designed to assist businesses in producing content that their audiences are actually interested in.
4 Must-Knows in Marketing Measurement & Forecasting
In uncertain times, many brands find their marketing budgets are under enormous pressure. Not only do they need to manage their spend effectively to get their marketing mix just right, they also need to deliver positive outcomes for the business and forecast what’s ahead. Join Neustar, a TransUnion company, to learn the four key components of best-in-class marketing measurement and forecasting to put yourself ahead of your competition. In Partnership with Neustar.
Re-engineering the marketing model to meet the needs of a changing world
How Britvic is adapting to the accelerating changes taking place with a more connected and informed consumer through focusing on a more integrated end-to-end model and in-housing more marketing services.
Metaverse Unplugged : Brand experience in the metaverse: decoding the magic and the method
Hotly anticipated, debated, (and misunderstood) the Metaverse is a bold new frontier for brands. Household’s keynote offers an antidote to ‘Metamania’, unpacking how to amplify the power of experience to drive relatability for target audiences, and lifetime value for brands.
To guide how brands and marketeers can harness its potential, enhance revenue and modes of participation in the Metaverse and beyond, Household will give a rich insight into the future of entertainment experiences with live real-world case studies and share a first reveal of an in-beta collaboration with global hotel group PPHE. Household will showcase this experience as a VR demo at the MMA Impact 2022 event with interactive production partners Dialect.
VR Demo Experience: ‘Step into Room X’ - Household X art’otel
Household in collaboration with hotel brand art’otel is showcasing an in-beta VR experience at MMA Impact 2022, with interactive production partners, Dialect. The VR demo experience explores the creation of value and enhanced guest experience in the virtual world, as part of the art’otel global rebrand and experience innovation programme, set to launch later this year in partnership with Household.
Metaverse Unplugged: Open Mic - No question too small or too large
If you feel that everyone knows everything about the Metaverse but you, then here's your chance to ask anything and everything you want - you name it Metaverse, Web 3.0, NFT's, AR and VR and what it does andcan mean for your company.