Luke is Brand Experience Strategy Director at Experience Design agency Household.
He is a strategic partner and creative catalyst; with a hybrid skillset that sits at the nexus of brand strategy, innovation, and expression. His passion lies in dissecting the relationship between customer behaviours and brand engagement to define and design compelling cross-channel brand experiences. He has enjoyed a varied agency career leading projects and accounts with leading brands across the globe in fashion, luxury, tech, automotive, retail, hospitality, telco, and financial services, championing the benefits of cross-pollinating insights, ideas, and innovation across sectors.
A customer champion, he begins any experience strategy with an undeniable human truth.
He began his working life as an Interior Architect, before making a shift into Experience Strategy, via
a master’s degree in Brands, Communication, and Culture at Goldsmiths College, London. You’ll find him at his happiest when brainstorming a brief, collaborating with clients and creatives in the studio. He is originally from Cumbria but has called East London home for the last 15 years.
Household is on a mission to create the world’s most relatable brands.
Founded in 2004, with studios in London and Los Angeles, Household is an award-winning brand experience design agency and specialist in retail and hospitality, delivering transformation and growth for global brands.
Through brand creation, enhanced journey design and immersive physical and digital experiences, Household is designing for a thrilling world where customers and brands genuinely relate to each other and can take action together.
By breaking with convention, Household is reinventing the role of brands through innovation and design of captivating experiences that open eyes to new possibilities.
Household’s client list spans Amazon, Christian Louboutin, Warner Bros, Target, H&M, Hammerson Harrods, Hilton Worldwide, MSD Capital (private investment), The National Gallery London, PPHE Hotel Group, Primark, Tesco, John Lewis Partnership, Starbucks, Soho House & Co, Sky and Diptyque.