Christina Herbach | MMA Global

Christina Herbach

Christina Herbach
Executive Strategy Director
Landor & Fitch

With over 12 years’ experience in Brand and Marketing, Christina specialises in the Store of the Future, ranging from experiential flagships and pop-up shops to designing innovative new products and services, both physical and digital. Previously of Accenture Strategy, she’s worked with brands including Nike, Ralph Lauren, Vodafone, Nestlé, and Swarovski. A graduate of Northwestern's Kellogg School with both an MBA and MS Design Innovation, she is also a fellow of the Royal Society of Arts in London.


About Landor & Fitch


We are a global brand transformation company, here to make an extraordinary difference: for our clients, our employees and the world around us.

We mix left and right brain people, working together, to go beyond what’s expected. Essential intelligence and dramatic design. Business strategy and brand purpose. Expression and experience. Expertise and empathy. 1,200 curious minds. 19 countries. 1 team. We transform brands and businesses, to drive growth.

We see ourselves as valuable additions to our client’s teams and are proud of our relationships with them. Local and global. Corporate and consumer. Emerging and established sectors. We work with clients that include Apple, Bang & Olufsen, bp, Kellogg’s, LEGO, Microsoft, Nike, Procter & Gamble and Singtel, to name a few.

We are proud to be part of WPP, a creative transformation company dedicated to building better futures.