Agenda | MMA
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Agenda

June 6, 2016 | London

Monday, June 6, 2016

8:00 AM – 9:00 AM

Registration & Networking Breakfast


9:00 AM – 9:10 AM

Welcoming Remarks

Broadgate

9:10 AM – 9:40 AM

Broadgate

OPENING KEYNOTE: Reaching Consumers on their Terms: How to Make Mobile Your Best Marketing Strategy

9:40 AM – 10:10 AM

Broadgate

Reckitt Benckiser Bets on Mobile to Get Closer to its Consumers

Reckitt Benckiser has increased it’s mobile spend and initiatives over the last couple of years. Hans Helbig, Global Head of Digital Marketing will share the evolution of their mobile strategy and how it is being used to engage and communicate with consumers in new and exciting ways.

Global Head of Digital Marketing
Reckitt Benckiser

10:10 AM – 10:40 AM

Broadgate

Living Services: The 3rd Era of Digital

In an era of liquid customer expectations, the battleground is experience. In order to create experiences that meet new expectations, it’s vital to design & deliver services that offer magic. Mark Curtis of Fjord defines this era as Living Services. This session will describe how brands will use the Internet of Things and powerful data analytics to create services that come to life; predicting and reacting to consumers’ changing needs and circumstances. In other words, branded services that are personalized and change in real-time for every individual wherever they are and whatever they are doing.

Chief Client Officer and Co-Founder
Fjord

10:40 AM – 11:00 AM

Networking Break


11:00 AM – 11:30 AM

Broadgate

One Perfect Experience, a Billion Times a Day: Unleash the Power of Mobile in the Cognitive Era

Mobile is the must-win battleground to build unbreakable bonds with customers. Nearly all marketers understand this, yet many organizations are still struggling to implement a cohesive mobile approach. In this session we will share insights on how mobile is evolving to be the access point for the cognitive era, enabling brands to develop deeper engagement, layering in nuances of tone, sentiment, emotional state, environmental conditions and personal relationships. You will hear how you can accelerate innovation with emerging capabilities that help you create experiences that are smarter, more immersive, intuitive and personalized at the perfect moment—billions of times a day.

EMEA Mobile Strategy
IBM Marketing Cloud
In Partnership With:

11:35 AM – 12:10 PM

Breakout Sessions

Location Context Matters

Broadgate

It’s not just about where you are; it’s about what you’re doing, what you care about, what you need and want during those mobile moments. In this presentation, we will discuss the importance of context as it pertains to location-powered mobile marketing and why it is not just important for brands to encourage consumers to act immediately but also to encourage actions AFTER the mobile advertising experience. Location Context Matters.

General Manager, International
Verve
Chief Marketing Officer
Verve
In Partnership With:

Survival Guide For A Successful Trip From Web Marketing To Native Mobile

London Wall

As mobile is taking over, marketers are scrambling to figure out how best to engage with users in this brave new world. Leading utility app publisher Softonic will share its journey from desktop to mobile, and how it attributes, measures, and optimizes its mobile marketing campaigns.

Director of Sales and Business Development
AppsFlyer
Head of Business Development
Softonic
In Partnership With:

Ready, Set, Play: The Power of Programmatic Mobile Video

Bishopsgate 2

Changes in consumer habits and preferences are channeling the shift towards mobile video. For advertisers looking to boost results, digital video is the most powerful engagement tool. The recent IAB/PWC UK 2105 Full Year Digital Adspend results showed a 98% increase year on year in Mobile video spend alone. How are changes and innovations in the market shaping advertisers’ attention and priorities? This session will bring together leaders from Rubicon Project, Tapjoy, InMobi and Samba to discuss best practices in the mobile video revolution.

VP, Mobile and Marketplace - International
Rubicon Project
VP & GM, Brand Advertising, Europe
InMobi
VP, EMEA
Tapjoy
CEO
Samba Networks
In Partnership With:

12:15 PM – 12:25 PM

10,000 Feet! A Chat with Hotels.com

When was the last time you were responsible for the success of a mobile marketing campaign? Join the conversation as Simon Baptist from TUNE chats with Oliver Mills, Mobile Marketing Operations Manager at Hotels.com to share insights from his day to day of being a successful mobile marketing practitioner.
Director, Business Development
TUNE
Mobile Marketing Operations Manager
Hotels.com
In Partnership With:

12:25 PM – 12:55 PM

Broadgate

Mobile Marketing Insights – SMoX: Evidence to Determine Mobile’s Optimum Share of Total A​dspend

The Mobile Marketing Association (MMA) launched an industry-wide research initiative called SMoX, aimed at quantifying the value of mobile in the mix and to provide fact based advice to help marketers maximise the impact of their mobile investment. Discover how you to too can maximise your mobile marketing spend.

Hear the latest results from this initiative for Coca-Cola with results from 4 different countries – UK, US, China and Brazil.

Senior Manager Digital Marketing EU
The Coca-Cola Company
Managing Director, EMEA
MMA
Moderator
Managing Director, EMEA
MMA

12:55 PM – 1:50 PM

Networking Lunch


1:50 PM – 2:00 PM

Guinness World Records Selfie Attempt

The MMA has teamed up with Guinness World Records to attempt a world record title using mobile phones.

By taking part all delegates will have the chance to become an official record title holder and receive a certificate as a testament to their achievement.

The record is currently held by the actor, Dwayne - the Rock– Johnson. Click here to watch how he set the record of 105 selfies in 3 minutes

In Partnership With:

2:00 PM – 2:40 PM

Broadgate

The Secrets of Successful Growth Drivers

Hear first-hand what successful Growth Drivers do in practice from our panel of admired business leaders. Drawing on global research with over 900 people, across 42 countries, including more than 70 interviews with Chairmen, CEOs, CMOs, and business leaders this session reveals how the most successful Growth Drivers are changing their organisational and leadership capabilities. Explore the Hallmarks of Growth Drivers, such as customer-centricity, conscious speed, collaboration and courage – essential to spot and exploit opportunities for customer-centred growth. Attendees will leave with growth-ready practices you can adopt to ensure you harness the power of mobile as a catalyst for growth.

Sunday Times Business Best Selling Author
The Squiggly Career
Digital Innovation Director
AstraZeneca
Director of Digital & Media
Visa Europe
Group Client & Brand VP
Brand Learning
Moderator
Group Client & Brand VP
Brand Learning

2:40 PM – 3:10 PM

Breakout Sessions

Optimising Global Media Delivery Using Cross-device Identity Management

Broadgate

People appreciate being recognised and understood. Consider the example of your local coffee shop: proximity and convenience are the initial reasons you become a customer, but what keeps you coming back is the barista who greets you by name, anticipates your order and makes your drink exactly the way you like it. This personal interaction, repeated and enriched over time, leads to an emotional connection that turns you into a regular customer. 

As the physical and digital worlds continue to blend together, businesses have a big opportunity to bring that coffee-shop level of real-time, personalised engagement to consumer web experiences. It starts with recognising individuals across all their interaction channels. That's where Identity Management comes in. This session will shed light on how marketers can learn to identify people and deliver precise experiences tailored to individuals across online channels and screens in real time. 

Managing Director, Europe
Salesforce DMP
In Partnership With:

Creating More Contextual Customer Experiences with Intelligent, Multi-channel Engagements in the Digital Economy

London Wall

Mobile is taking business through an extraordinary digital transformation. As a result, customer engagements are evolving into more contextual and personalized experiences that reach across multiple touch points. Customers today need a secure and proven cloud infrastructure and integrated solutions to reliably connect the “last mile” between themselves and you. Whether you send a one-time password or a special offer, it’s more important than ever to ensure that messages get to the right person, at the right time no matter the device. In this session, you’ll learn how your company can deliver simplified and more meaningful, in-the-moment customer experiences in the digital economy.

Global Business Development Director, Consumer Insights
SAP
In Partnership With:

Mobile Advertising in a Data Science Driven world

Bishopsgate 2

With Mobile and Data almost becoming synonyms in the advertising world, brands now have access to unprecedented data driven insights and data science driven targeting made possible by inferring sharp behavior patterns, helping them understand users and customer journeys. More then ever, its imperative for brands to embrace the power of mobile data & intelligence while communicating with their future clients. Mobile data and its attribution gives brands the opportunity of being proactive instead of reactive and help trigger and build the most engaging creative delivered to the user at the most adequate context. In this session you will learn how to unlock multidimensional insights about your audiences and why it matters for your brand.

Head of Data Science
InMobi
VP & GM, Brand Advertising, Europe
InMobi
In Partnership With:

3:15 PM – 3:45 PM

Broadgate

AFTERNOON KEYNOTE: Inside the Millennial Mind

3:45 PM – 4:00 PM

Networking Tea Break


4:00 PM – 4:30 PM

Broadgate

Demystifying IoT: The Real World as The Next Platform

There has been a lot of buzz about the Internet of Things (IoT); however up until now there has been no ‘killer use cases’ or dedicated expertise for brands to work with to realise the real potential. In this session, Cameron Worth, Founder of SharpEnd will provide a ‘brand lens’ through which to look at the IoT through. Moving past the gimmicks and into actionable insights and processes, attendees will learn how connected technologies are able to provide a new creative canvas for brands, and how brands can build value in connected environments. Cameron will be bringing live use cases to talk through.

Founder
SharpEnd: The agency of things

4:30 PM – 5:00 PM

Broadgate

The Future of Mobile Video & Cross-Screen

Mobile has become the second screen to TV in terms of consumption. Yet many marketers’ mobile spend still does not reflect this. Join us for a lively discussion where panelists will share how brands can capture the promise of cross-screen, highlight the power of video in a multi-screen world, the role data and programmatic plays in connecting the dots across screens and how creative should be developed to work across the different “canvases."

Programmatic & Network Advertising Manager
Channel 4
Global Digital Marketing Director
Huawei
Programmatic Associate Director
Starcom​
Sr. Director of Product, Mobile
TubeMogul
Moderator
Sr. Director of Product, Mobile
TubeMogul
In Partnership With:

5:00 PM – 5:30 PM

Broadgate

Mobile’s Transformative Role at Domino’s Pizza

Domino’s is considered one of the country’s top ten ecommerce sites in terms of online transactions. It’s no wonder that Domino’s digital capabilities have played a key role in the brand’s ​recent multi-year business turnaround. In this session, Nick Dutch, Domino’s Head of Digital will share the role mobile is playing as Domino’s transforms from “a pizza company which sells online” to “an commerce company which sells pizza."

Head of Digital
Domino's Pizza Group PLC

5:30 PM – 6:00 PM

Broadgate

CLOSING KEYNOTE: Virtual Reality - The Next Marketing Frontier

CLOSING KEYNOTE: Virtual Reality - The Next Marketing Frontier

6:00 PM – 7:00 PM

Cocktail Reception


Agenda

Session topics from industry leaders on how mobile is building closer connections to consumers.

Speakers

Speakers and panelists include industry heavyweights from leading brands and technology enablers.

Venue

Relax and enjoy upscale accommodations.

Register

These events sell out fast. Secure your seat today.

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