Prior to Krux's acquisition by Salesforce, Joe served as Managing Director, overseeing sales and services, for the EMEA region for four years. At Salesforce he now serves as Area Vice President of Salesforce for Advertising in EMEA. Joe drives the marketing and sales strategy, partnerships and client relationships. Previously, Joe served as Krux's Vice President of North American Publisher Sales. Prior to joining Krux and Salesforce, Joe held various senior positions across the data-driven advertising ecosystem, including Vice President of Business Development at Paradysz and Senior Director at Merkle, where he established and evangelized multimedia-planning tool LogicLab. Joe holds a BA from The University of Connecticut, as well as an MBA from Fordham University. Joe, his wife and two children live in London and enjoy exploring Europe in their spare time.