Ben is the founder of Samba Networks, which builds user-powered advertising software for messaging apps. Samba has been pioneering user-powered ad monetisation models for the messaging sector since 2012. Samba is an exclusive ad software partner to Kik Messenger, a top 10 app with 300m users globally, and many other messaging apps. In conjunction with app partners Kik, Samba developed what we believe to be the world's first bot-driven advertising UX, launched in April 2016 Ben previously co-founded Unilever-funded mobile engagement company Brandtone, has had a number of senior commercial roles in mobile operator Orange, and before this Ben ran the Nike and Calvin Klein media accounts across Europe. Ben speaks regularly at industry events on the rise of messaging and the future of advertising.