PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose—our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. For more information, visit www.pepsico.com.
Google’s mission is to organize the world‘s information and make it universally accessible and useful. Today, with more than 60,000 employees in 50 different countries, Google makes hundreds of products used by billions of people across the globe, from YouTube and Android to, of course, Google Search. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself. The relentless search for better answers continues to be at the core of everything we do. www.google.com
mobilike is the mobile advertising industry leader in Turkey and Greece representing 65% market share, with a reach over of 4 billion page impressions spread over 350 publishers. mobilike serves both the supply and demand side, by providing technology to publishers and enabling advertisers with creative services. Founded in 2009 by Volkan Biçer and Şekip Can Gökalp, mobilike now operates with a team of 60 people out of the Istanbul and Athens offices.
About Group M:
As the number one global media investment management group, GroupM is the parent company of Mindshare, MEC, Mediacom and Maxus, all WPP media agencies and rank top among others in the market. GroupM has recently added specialty service businesses in CRM and mobile fields such as Directom and AMVG to the organization. The basic purposes of GroupM as a company are media buying-selling, content creation, sports, digital, finance, developing special tools and to increase its media agencies’ performances to the highest level either as a leader or a partner.
aMVG (Aerodeon), is the leading new media and creative technology company in Turkey. Founded in 2002, aMVG (Aerodeon) specializes in developing mobile media strategies and technologies for its clients. This includes mobile media buying and planning, mobile marketing campaigns, mobile loyalty platforms, mobile applications development, ad server technologies (mobile and video) and content distribution/digital services. In 2014 aMVG (Aerodeon) joined WPP family and continues to develop mobile strategies for GroupM Turkey clients.
We know as Maxus that, in today’s fast-paced and complex media environment, our clients need a media agency which will turn this extraordinary change that this stage has created, into work-oriented results. By embracing both technology and innovation, we encourage our clients to go further and try new things. Providing effective, efficient and concrete, as well as creative results, combined with measurable communication solutions is the key for us. Being the one and only global media agency that was born in digital age and has its own creative technology department (eg. Metalworks) is what differs us from the others. Inspired by our motto “Lean Into Change”, we believe that the real opportunity for media is being an individual in digital world.
MEC is one of the world's leading media agency networks. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. MEC’s purpose is to create growth – for clients, staff and the industry. A top 5 global media agency, we delivers innovative solutions to connect brands and consumers in a digitally enabled world. MEC’s ambition is to be our clients’ most valued business partner, famous for inspiring people and exceptional results. We have a clear manifesto for transformation and for embracing the shift in digital and data. We want to be the company of choice for talented individuals to build a career with us.
In MediaCom, we believe that everything is connected. And that means a media agency has to think and operate in an entirely new way. So new that we don’t even call ourselves a media agency anymore. We call ourselves The Content + Connections Agency. We have a unique approach to planning and buying across paid, owned and earned media, which can optimise our clients’ entire system– not just the individual channel silos within them. For us, “content” refers to any form of consumer messaging that connects brands with their consumers. “Connections” is how we guide the content around the system, ensuring there are no dead ends or wastage. This framework drives connectedness through our global digital portal, ensuring One MediaCom approach.
Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
Founded in 1948, Akbank has been recognized as the “Most Valuable Brand in Turkey” in 2015 by Brand Finance. With an assessed brand value of over $ 2.5 billion, the bank also ranked 81st among 500 global banking brands. With an extensive distribution network of close to 1,000 branches over 4,300 ATM’s and 360,000 POS, Akbank provides value added financial solutions to over 13 million customers. The bank’s investment in IT over the years has transformed Akbank into an even more dynamic, technologically savvy, and innovative brand. Today Akbank is fully present online across all devices, and its Akbank Direkt Mobile app was voted the ‘Smartphone App of The year’ at GSMA Mobile World Congress-2014. Akbank was the first ever Turkish bank to receive this prestigious award.
About Garanti BBVA:
Established in 1946, Garanti Bank is Turkey’s second largest private bank with consolidated assets of US$ 100.1 billion as of June 30, 2016. Garanti is an integrated financial services group operating in every segment of the banking sector including corporate, commercial, SME, payment systems, retail, private and investment banking together with its subsidiaries in pension and life insurance, leasing, factoring, brokerage, and asset management. As of June 30, 2016, Garanti provides a wide range of financial services to its 14.4 million customers with approximately 20 thousand employees through an extensive distribution network of 971 domestic branches; 7 foreign branches in Cyprus, one in Luxembourg and one in Malta; 3 international representative offices in London, Düsseldorf and Shanghai with 4,650 ATMs, an award-winning Call Center, internet, mobile and social banking platforms, all built on cutting-edge technological infrastructure.
İşbank, the largest private bank of Turkey, was established by Great Leader Mustafa Kemal Atatürk in 1924. Since its establishment, İşbank has undertaken its operations and activities with an innovation-based approach. The first ATM (Bankamatik), the first Internet Branch and the first mobile banking application are examples of the many innovations that İşbank has introduced to the Turkish banking sector. By the end of June 2016, as the bank which has the largest private distribution network in Turkey, İşbank has nearly 25 thousand employees; around 1,400 local and overseas branches; the largest ATM network in Turkey among Private Banks consisting of over 6,500 Bankamatiks (ATMs). İşbank received the “Turkish Bank of the Year” award in 2016 from The Banker magazine thanks to its robust financial structure and innovative services approach. Also, in “Top 1000 World Banks” list, İşbank ranked 109th.
MedyaNet, Turkey’s leading online advertising-marketing company, was established in 2002. MedyaNet serves its customers in the areas of display, mobile, online video, performance-oriented marketing and social media. MedyaNet selects advertising space for internet-based communication channels with the leading Turkish publishers in the field. It then submits these to advertisers and manages the publication, reporting and performance management processes. Mobia is MedyaNet360’s mobile inventory. Mobia offers brands creative advertising models that address their needs on the mobile advertising network with the most extensive content in Turkey and allows them to establish one-on-one communication with millions of people through cooperation with Vodafone.
About Milliyet :
Unilever is a 100% public, transparent and international organization with thousands of shareholders worldwide. Unilever creates added value for Turkey over 100 years and touches the lives of 51 million consumers every month in Turkey with its food, beverage, ice-cream, home and personal care products under 29 brand names in the market. Unilever Turkey executed its first investment in Turkey in 1962 with the SANA factory built in Istanbul / Bakırköy. Having started to create added value and employment for Turkey with this investment, Unilever still maintains this mission with the same determination and commitment today with its 8 factory investments, over 5000 employees and exports operations to 34 countries.
Supporting Breakout Partner
About 360+ Media:
360+ Media Interactive which is a Digital/Mobile Marketing and Advertising Company is founded by Zehra Öney in 2011. The Company, soon after its establishment, has become one of the most renowned next-generation media company in Turkey that produces and serves leading, multinational and local companies with Digital, Mobile Marketing and Advertising, Social Media and CRM Services for multinational companies and leading Turkish Groups such as Unilever,Medicopin, Roche, Zorlu PSM, W20 Turkey, TAIK and more. 360+ Media Interactive also provides DOOH (Digital out of Home) interactive solutions, creative ideas and product services.
Supporting Breakout Partner
About Opera Mediaworks:
Opera Mediaworks is the first mobile ad platform for brands, delivering surprise and delight at scale. Our technology powers the biggest publishers in the world and enables marketers to provide the highest quality experiences to more people in more places when it matters most. Our exclusive Instant-Play™ HD video technology and award-winning rich media touches, engages and creates deep interaction with consumers in the most popular mobile apps and sites around the globe. We work with over 90% of the AdAge Top 100 advertisers and 18 of the top 25 global publishers. To learn more, visit www.operamediaworks.com.
About Digital Age Magazine:
Being published for 7 years Digital Age, Turkey’s leading digital business and culture magazine, provides a satisfactory content to the readers. We do not handle digitalisation as a business target, but also treat it as the main focus of our business lives. Today digitalisation is not only limited to media, we witness a great transformation in our business process through the use of digitalisation that keeps at a great pace. You will keep reading the full developments, trends and innovations at Digital Age, changing from telecommunications to television, digital marketing to automotive, social media to computer industry and application world. Including the professionals in the business world, we invite everybody to read Digital Age to witness how digitalisation transformed business life.
Webrazzi is the leading Turkish tech blog focusing mainly on issues regarding local and regional internet and digital markets, startups, investments, technological developments and events. As the most influential web source in its field, Webrazzi shares its expertise and networking platform through holding regular conferences and an extremely well-attended Webrazzi Summit every year with the participation of prominent figures as speakers from all around the world.
Official Event App Provider
DoubleDutch is an award-winning provider of mobile event applications, with a unique focus on capturing and surfacing data from live events. The first to bring a data-driven technology approach to the event industry, DoubleDutch excels at processing vast amounts of mobile app engagement data into unique, actionable insights to better serve customers, partners, and other event stakeholders. Companies like SAP, Forbes, LinkedIn, DocuSign, Novartis, UBM, and Estee Lauder, rely on DoubleDutch to engage participants through mobile. Thrill attendees and demonstrate event ROI with a DoubleDutch mobile app today.