It’s critical for brands to understand how mobile works in the everyday lives of consumers, as well as how mobile has created deeper forms of brand engagement, loyalty and paths to purchase. It is a direct conduit into the lives and habits of consumers. Consumers need answers, and a properly mobilized brand can immediately provide solutions that react and respond to consumers in real time and eventually predict their needs. MMA Forum Colombia 2016 - Mobile Leadership will provide marketers the knowledge to become not only mobile ready, but mobile leaders.
