Agenda | Mobile Marketing Association

Win With Video - Do Mobile Video Right

Thursday, August 10, 2017

9:00 AM – 9:30 AM

Check in

9:30 AM – 9:40 AM

Kick Off

9:40 AM – 10:00 AM

Panel Discussion - Doing Mobile Video Right

There’s mobile video. Then there’s mobile video done right. And when done right, mobile video ads load 8333% faster than industry average. Finally, your mobile video ads can actually be enjoyed by your target audience. 

However, will you always have to choose between mobile video performance and viewability? Will mobile video completion rates ever improve? Finally, how can you improve media effectiveness and consumer experience at the same time, with mobile video? 

Join our panel discussion, moderated by Prashant Choudhary, Head of Sales, SEA - InMobi to share your thoughts on how mobile video can be done right! 

Head of Sales SEA
Marketing Manager
Suntory PepsiCo Vietnam Beverage
Brand Manager
Group Brand Manager

10:00 AM – 10:20 AM

Fireside Chat - How Viewability impacts Video Ad Effectiveness

The global increase in mobile engagement coupled with high user demand for immersive content has led to the explosion of in-app mobile video and mobile video advertising. 

However, mobile video ads are not delivering on their full potential yet. Although measurement technology has advanced, advertisers remain confused as they still don’t know if their ads are viewable. In such a scenario, can the viewability of mobile ads really be measured accurately ? And what role will viewability play in improving the effectiveness of mobile video ads ? 

Join our fireside chat, moderated by Tarun Dhawan, Managing Director at Moblaze Indochina's first mobile agency-partner, to share your thoughts on how viewability impacts mobile video ad effectiveness!

Managing Director
Chief Executive Officer
Neo Singapore
Former Head of Digital and Media, Vietnam & Indochina
Head of Sales, Singapore, Malaysia, Philippines, Thailand & Vietnam

10:20 AM – 10:30 AM

Video Trends

Head of Sales SEA

10:30 AM – 10:50 AM

Mobile Video Success Stories

Head of Sales SEA
Head of Sales, Singapore, Malaysia, Philippines, Thailand & Vietnam

10:50 AM – 11:00 AM

Summary Session

VP & GM, Asia Pacific, Middle East and Africa