AI is revolutionizing marketing—but the real magic happens when it’s paired with empathy. This session explores how marketers and leaders can balance innovation and creativity with emotional intelligence, using AI to enhance (not replace) human connection. Discover how to build trust, lead with empathy, and create meaningful engagement in a tech-driven world.
Brands are torn between existing processes and future disruption, whilst navigating a fast-moving landscape where consumer expectations are on the rise. Marketers have access to an incredible amount of data, with 80% seeing the rise of data and analytics as a significant boon to creative strategies. But how is technology, tools, internal targets, processes, time and resource impacting the creativity process?
And how does creativity transform the way brands connect, convert, and build trust in a competitive market?
The marketing landscape is evolving fast—and so must our teams. This session dives into the must-have skills for modern marketers, from data fluency to creative storytelling, and explores how to attract, upskill, and retain talent across an ever-evolving industry with creativity at the heart. Learn how leading brands are rethinking capability-building to future-proof their people and stay ahead of change.
Zeynep Albora
Commercial Operations and Marketing Manager, MENA
MMA Global
E: [email protected]
