We know AI is transforming marketing, but it’s human insight that drives real impact. The MMA NEXT! Conference Riyadh explores how CMOs, creatives, and agency leaders can balance innovation with emotional intelligence. From building future-ready teams to leading with empathy in a tech-first world, discover how to create meaningful, modern marketing that connects—and lasts. MMA NEXT! Riyadh is designed to spark ideas, foster dialogue, and inspire action.