Agenda | MMA Global


Monday, February 5, 2024

9:00 AM – 10:00 AM

Connect Over Breakfast: Fuel Your Day and Connections

10:00 AM – 10:20 AM

Welcoming Remarks

MMA MEA Managing Director (Türkiye, Middle East, Africa)

10:20 AM – 10:50 AM

NEXT! in The Eruption of Saudi Arabia. Where are we NOW?

KSA has launched an ambitious strategy to establish themselves as a global AI and data leader by 2030. Plan includes training over 20000 specialists and experts, aims to have 300 active start ups in the field of AI and to attract over $20bn in national and foreign investments in data and AI. But what does this mean for marketers and what can we do to understand the current landscape?

Managing Director & Vice President - KSA
Managing Director - KSA
MMA MEA Managing Director (Türkiye, Middle East, Africa)

10:50 AM – 11:10 AM

NEXT! In Data Fueled Experience Journeys

Data plays a pivotal role in impacting customer experience across a variety of touchpoints. How do we shift managing customers to co designing impactful relationships that impact the bottom line? This session will explore the use of declared, inference, predictive and cognitive data with the correlation of influencing marketing strategies that make a difference.

Chief Experience Officer
MEMAC Ogilvy

11:10 AM – 11:35 AM

Coffee Break

11:35 AM – 12:05 PM

NEXT! in Supercharging AI to transform your marketing. What does the FUTURE hold?

When it comes to the future of AI-powered marketing and its impact, what does this look like? This session will explore the Kingdoms advancements and ambitions in technology, the adoption of AI technologies, chatbots, changes in consumer behaviour, customer personalisation, predictive analytics, how these contribute to the country's Vision 2030 initiative and transforming your marketing strategies.


Product Marketing Manager
the fullstop
Vice President of Artificial Intelligence
Regional Sales at TBM & KSA Business Development & Growth Director
MMA Global

12:05 PM – 12:25 PM

NEXT! in Navigating Legality and Ethics in a Dynamic Country

With an increased focus on data privacy, marketers are adapting their strategies to prioritize user consent and offer personalized experiences. Adhering to local regulations and compliance is key and to support this, the Saudi Data and AI Authority have recently published the second edition of the AI principles 2.0 which includes 7 principles and self-assessment tools for assessing and managing risk.

Senior Subsidiary Governance Consultant

12:25 PM – 12:40 PM

NEXT! in Transforming Engagement, Experiences, and Conversions with AI

Vision 2030 is a transformative roadmap for the future of Saudi Arabia and as a result the Kingdom has developed a variety of initiatives where AI is a partner and not a replacement. We will explore real-life examples of how AI revolutionises marketing strategies and the impact of AI-driven personalisation on consumer behaviour and brand loyalty


12:40 PM – 12:50 PM

Closing Remarks

MMA MEA Managing Director (Türkiye, Middle East, Africa)

12:50 AM – 14:00 PM

Savor & Connect: A Gourmet Networking Lunch Experience

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Zeynep Albora
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MMA Global
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