Agenda

In an era defined by rapid transformation and unpredictable challenges, perseverant leadership is essential. Indonesia's business landscape is being reshaped by digital acceleration, economic fluctuations, and evolving workforce expectations. This session will empower business catalysts to cultivate resilience, enabling them to not only withstand disruption but also drive sustained growth and operational excellence.

Elevating marketing beyond brand awareness to drive business value and growth. Marketing, not just storytelling, has taken a role as a strategic function fueling market expansion. This session explores how top marketing leaders leverage data-driven decision-making, how to activate growth mindset, create new patterns and cross-functional collaboration to shape marketing strategies, align with business objectives, and demonstrate impact at the boardroom level.

Beyond protection, intellectual property (IP) serves as a strategic lever for opportunity. In light of the transformative impact of immersive AI-generated content on IP rights, integrity and ownership, brands require clear guidance on how their organizational leaders can strategically leverage IP to gain competitive advantage and drive innovation within a future-proof economy. Delegates will examine forward-looking strategies to adapt IP management in response to emerging technologies.

This exclusive session offers a deep dive into the MMA SMARTIES Indonesia 2025 awards through the dual lens of strategic storytelling and Jury deliberation. Featuring select storyboard showcases and commentary from the official Jury Observers, the session will illuminate the standards of marketing excellence upheld during this year’s evaluation. Delegates will gain privileged insights into how campaigns were assessed, the storytelling frameworks that resonated most, and the evaluative principles that distinguished the winners from the rest. This is a must-attend for brands and agencies aiming to benchmark their craft and sharpen their competitive edge for 2026.
    

The long-held belief in balancing long-term growth with short-term sales is a myth—what if the idea of “going broad for brand and targeted for performance” is fundamentally flawed? Join this session to see how we’re challenging marketers to adopt a new audience strategy focused on the Movable Middles, how it compares to other audience targeting approaches, and how it can help drive repeatable success.

Consumers aren’t short on content. They’re short on focused attention. Split across multiple devices, content, and apps, meaningful attention has become increasingly fragmented. The key question then is: How do we inspire engagement across all the screens they use every day, without interrupting them? The answer is AI-powered experiences that feel natural, relevant, and effortless.

This panel will deep dive into how Indonesian marketers can deliver such experiences that inspire consumer engagement. Panelists will also deep dive into the consumer behavior insights and strategies that are critical for marketing success in 2026.

The call for authenticity of corporate behavior is rising amid the dynamic of consumption behaviour in Indonesia. This session explores how companies can build lasting consumer connections by aligning brand positioning with shifting social dynamics and trust-driven decision-making. Delegates will gain frameworks to navigate sensitive market disruptions while driving loyalty and long-term business growth.

Robust ESG integration accelerates sustainable business marketing transformation by aligning brand purpose for long-term value and impact. This session provides strategic frameworks for embedding environmental, social, and governance principles into marketing to build consumer trust and drive ethical branding. Leaders will gain actionable insights to create resilient brands and foster responsible growth within Indonesia’s dynamic and evolving digital economy.