A space to recognize the exploratory growth mindset as a strategic advantage for Indonesian brands navigating the future. In an era of rapid change, developing this mindset is essential for market leadership. This session will uncover key insights on how to activate it, create new patterns, understand your unique approach to exploration, and harness it to fuel innovation—leveraging future signals to stay ahead in every project.
Elevating marketing beyond brand awareness to drive business growth and profitability. Marketing is no longer just storytelling—it’s a strategic function fueling market expansion and shareholder value. This session explores how top marketing leaders leverage data-driven decision-making and cross-functional collaboration to shape growth strategies, align with business objectives, and demonstrate impact at the boardroom level.
As consumer behavior shifts amid economic and technological changes, marketing leaders must adapt to sustain growth and relevance. In this session, industry leaders will discover how CMOs and business leaders harness scenario planning, risk mitigation, and innovation to drive long-term success and competitive advantage with the customer-centric lens.
The long-held belief in balancing long-term growth with short-term sales is a myth—what if the idea of “going broad for brand and targeted for performance” is fundamentally flawed?Join this session to see how we’re challenging marketers to adopt a new audience strategy focused on the Movable Middles, how it compares to other audience targeting approaches, and how it can help drive repeatable success.
Gen Z and Millennials' consumers prioritize meaningful experiences over traditional advertising, making experiential marketing a key driver of long-term brand loyalty. In this session, industry leaders will look forward on by aligning with their values and fostering community-driven activations, brands can turn passive audiences into engaged advocates, strengthening emotional bonds and ensuring lasting consumer relationships.
Data-driven personalization is transforming Shoppertainment, making social commerce more engaging, interactive, and profitable. In this session, the industry leaders will uncover the advanced role of first-party data, AI algorithms, and predictive analytics in delivering tailored shopping experiences at scale to turn passive viewers into active buyers in the evolving landscape of social commerce.
In a rapidly evolving workplace, adaptability is no longer optional—it’s essential. As AI reshapes industries, the workforce must develop a growth mindset to continuously learn, adapt, and stay competitive. This session explores how organizations can foster a culture of lifelong learning, equip employees with future-ready skills, and balance human expertise with AI integration. Learn how Indonesian businesses are navigating workforce transformation, reskilling talent, and creating agile teams that thrive in the digital era. Discover practical strategies to embrace change, enhance problem-solving, and build a workforce that drives innovation and sustained growth.
MMA’s Consortium for AI Personalization (CAP) is revolutionizing digital marketing by turning bold ideas into reality. With an innovative, first-of-its-kind approach, CAP has broken barriers in AI-driven personalization. Backed by rigorous real-world trials, its AI and machine learning research delivers unprecedented insights and game-changing results, proving that the future of marketing is here. Discover how AI-powered & privacy-driven personalization unlocks scalable, real-time consumer engagement, bridging the gap between brand relevance and conversion.
The creator economy presents massive opportunities, but how do brands ensure their partnerships drive real business results without losing control? The future of marketing lies in collaboration, yet maintaining alignment with creators is crucial for long-term brand growth. This session explores the fine line between brand-led storytelling and creator-driven content, unlocking strategies to seamlessly integrate influencer partnerships while maximizing impact and ROI.
Authentic storytelling has the power to connect, inspire, and drive impact. This session will explore how brands can move beyond generic messaging to craft narratives that truly reflect diverse perspectives, foster emotional resonance, and inspire action. Industry experts will share insights on amplifying underrepresented voices, leveraging cultural intelligence, and building campaigns that not only engage but also drive meaningful impact across communities.
An inclusive approach isn’t optional; it’s the foundation of brand resilience. This session will bring together industry leaders to examine how inclusive marketing drives brand equity, expands market reach, and delivers measurable business impact. Through data-driven insights and real-world case studies, we’ll explore how organizations can integrate diversity into their advertising strategies, demonstrate its value to stakeholders, and build a long-term competitive advantage.
Many marketers realise that both brand and performance are essential for a successful marketing strategy. This session explores the approaches and highlights specific case studies, including results that show how brand favorables activate at a 6x rate versus non-favorables. Industry experts will also discuss the long-term impact of brand investment on performance metrics, offering actionable strategies to optimize both for sustainable growth.
As the marketing landscape continues to evolve, the ability to harness data and emerging technologies is no longer a competitive advantage—it is a necessity for scalable growth. In this session, industry leaders will explore how organizations can build a data-first culture, leverage AI and automation, and optimize technology investments to drive efficiency and business expansion.
In Indonesia’s fast-changing market, real-time insights are essential for agility, responsiveness, and competitive edge. This session explores how businesses leverage live data to refine strategies, enhance customer experiences, and optimize operations through the impact of AI. Through case studies and expert insights, we’ll uncover how real-time data drives market anticipation, personalized engagement, and smarter decision-making—while tackling integration, privacy, and tech challenges in an evolving digital economy.
Retail Media Networks (RMNs) are transforming consumer engagement, but fragmented data and evolving privacy rules make tracking and optimizing the customer journey complex. This session explores how RMNs bridge awareness and conversion through precise targeting and real-time interventions. As cookies fade, brands must adopt advanced measurement frameworks to unify touchpoints across onsite, offsite, and in-store experiences.
