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MMA Breaking Mobile
June 3, 2015 | Buenos Aires, Argentina
Overview
Agenda
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Venue
Mobile Day Argentina 2015
Agenda
Agenda
Wednesday, June 3, 2015
9:00 AM – 9:30 AM
Acreditación y Coffee
9:30 AM – 9:45 AM
Apertura y bienvenida
9:45 AM – 10:10 AM
Track 1 - Aprendizajes sobre comunicaciones en multiplataformas
Agustina Servente
Media Domain Lead Insights Division
Kantar
10:10 AM – 10:40 AM
Track 2 - Los desafios del Mobile Commerce
Moderador:
Guido Crego
Head of Operations
Jampp
Armando Osuna
Head of US Accounts
AppsFlyer
Aime Kolon
Mobile Marketing Strategist
Mercado Libre
German Utz
Mobile Product Manager
Garbarino
10:40 AM – 11:10 AM
Track 3 - Integrando los medios a la explosión mobile
Moderador:
Guido Michanie
Presidente
PML
Gonzalo Antelo
Gerente Comercial
Infobae
Daniel Wuilz
Responsable Comercial
Telefe
Roberto Acosta
COO
Medula
Marcos Foglia
Gerente de Plataformas Digitales
Artear Grupo Clarín
11:10 AM – 11:30 AM
Coffee break y Networking
11:30 AM – 12:00 AM
Track 4 - Como las Apps están cambiando nuestro cotidiano
Moderador:
Gabriel Oyarzabal
Head of Latin America
Jampp
Daniel Abadie
Director general Gobierno Electrónico
GCBA
Gabriel Gruber
Co-founder
Properaty
Gesualdo Bertellotti
Co-founder
Tictapps.com
12:00 PM – 12:30 PM
Track 5 - Creatividad en el Mensaje
Moderador:
Mariano Repetto
Co-founder y CEO
Lanzallamas
Andrea Corno
Gerente de Comunicación
Banco Supervielle
Sebastián Miret
CPO & Co-founder
Spark Flow
Pablo Bullrich
Associate Director of Mobile & Social Platforms
R/GA
12:30 PM – 12:50 PM
Track 6 - Un mundo Mobile Only: estás preparado?
Roman Gancberg
Gerente de Producto y Soluciones para
Google LATAM
12:50 PM – 2:00 PM
Almuerzo
2:00 PM – 2:30 PM
Track 7 - Emprendiendo en Mobile - Creando Valor a largo plazo
Ariel Arrieta
Co-founder & Managing Partner
NXTP Labs
Paul Del Pin
Marketing & Sales Director
Etermax
2:30 PM – 3:00 PM
Track 8 - La movilidad cambió la publicidad para siempre
Moderator:
Juan Carlos Göldy
Co-founder & Managing Director
Logan
Ignacio Dantas
Soco Digital Manager
Nike
Celeste Devechi
Digital Leader Soco Media Team
Unilever
Lucia Cañeque
Directora de Medios
Socialive
3:00 PM – 3:25 PM
Track 9 - Breaking mobile is all about breaking how we work
Maria Mujica
VP eCommerce Latin America
Mondelēz Internacional
Veronica Bassi
Directora de Marketing Biscuits para Cono Sur
Mondelēz
3:25 PM – 3:45 PM
Track 10 - La segunda revolución Mobile - Internet of things
Jesper Rhode Andersen
Speaker and Facilitator
Hyper Island
3:45 PM – 4:00 PM
Conclusiones y Cierre del evento
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