The State of the Industry Report 2020 - Mobile Marketing in India
The report includes insights on the impact of mobile in the industry, mobile marketing & its types and techniques, insights on mobile budgets & effectiveness in the industry. The report showcases how mobile has been resilient despite budget constraints during the pandemic & mobile video being a significant marketing activity for most.
- Mobile video is the biggest focus in 2020
- Despite COVID-19 budget cuts, mobile is resilient
- Metrics & Measurement is the biggest barrier to growth
- Personalisation is key to increasing engagement
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