Smart Mobile Cross Marketing Effectiveness Research Insight Report | MMA
Smart Mobile Cross Marketing Effectiveness Research Insight Report
Release Date: 
May, 2015
File Size: 
684 KB
Cross Marketing
Education Section: 
Topics of Interest: 

With marketers focused on their bottom line, few have the resources to initiate a robust analysis on how media channels interact and integrate. To provide the industry greater clarity about the value of mobile marketing, the MMA is committed to delivering insights surrounding mobile’s impact on ROI and its affect on business goals.

The program, called, will scientifically assess the interaction of mobile channels and platforms in relation to the broader marketing mix (TV, radio, magazines, Internet etc). This research will help marketers understand the impact of consumers’ shifting media habits, as well as how to optimize their marketing mix by rebalancing investments. Essentially – better business results at the same budget.

To apply preeminent research principles, the MMA has partnered with the ARF and has selected Nielsen to conduct the cross marketing studies. Participating marketers will work with the MMA to release non-confidential insights from their study to the industry, but will also benefit from additional analysis and confidential insights from Nielsen. is poised to be the most influential study over the next 2-5 years. Not only will it provide ground-breaking insights to the industry at large, it will also garner significant press attention. To announce the results we will host a road show in 4-7+ major cities.

This program presents a unique opportunity for marketers to gain insights about their respective marketing mix but also influence how the industry views and invests in media for years to come.

Join us to set a new future for media and marketing with mobile leading the charge.

Interested in becoming a program participant, partner or supporter?


Vassilis Bakopoulos
Head of Industry Research
Mobile Marketing Association
M: + 1 917 856 5905
[email protected]

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Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.