Ever-evolving consumer demands are forcing sellers to fundamentally rethink how they go to market — from the customers, they target to the channels they sell-through. This Playbook on “Modern marketers guide to connected consumer journeys” – an initiative by the MMA India AMMP community represented by the Ecommerce council - will examine the growing influence of the broader e-commerce and digital selling landscape and will outline how organizations and digital business leaders can improve understanding of the shift in consumer behaviour and solutions that would drive the next phase of growth.

Look forward to our full version of the Playbook and meanwhile, you can download the highlights released by industry experts at Impact India 2021. To view the session, click here.