MMA, in collaboration with Adtima, has established a detailed report which aims to provide marketers with valuable figures of mobile marketing in Vietnam during 2019-2020, especially when the rise of mobile trends has great contributions to various campaigns’ success.
The data and information in the report will be revealed in the webinar which includes 2 main sessions: the mobile marketing infrastructure and the mobile marketing trends 2019-2020.
The mobile marketing infrastructure focuses on the ecosystem of mobile marketing which demonstrates channels that have defined mobile marketing and valuable data that mobile marketing has generated. This part also provides insightful research regarding the reach of mobile among consumers in Vietnam that marketers can leverage to effectively approach consumers and influence their purchasing decision. Through the mobile marketing infrastructure session, we will discuss the power of technology such as Artificial Intelligence (AI), Audio Advertising, VR/AR, Location-based Services, and the mobile retailing platform in creating significant and effective interaction with consumers.