Today over 85% of the urban Indian population owns a mobile phone, While smartphones get most of the attention, 56% of this user base actually users feature phones. There are many ‘myths’ associated with & feature phone consumers. The most common among these being

• Feature phone users are not affluent
• Feature phones are used only for calling / texting
• Feature phone users are seeking to upgrade to smartphones
• Feature phone users don’t access the internet

The feature phone Usage & Behaviour report put all these myths to the test - with surprising results.