After an arduous year with the pandemic, consumers in India are gearing up to celebrate the festive. A survey conducted by global advertising leader The Trade Desk and YouGov called The Festive Season Pulse 2021 found that 91 percent of Indian consumers are planning a purchase during the upcoming festive season - while six in 10 are interested in learning about new brands during festive season sales.

The survey outlines consumer sentiments and behaviours toward India’s festive season sales and the channels that marketers can leverage on the open internet to maximise the effectiveness of their ad campaigns.

Highlights include:

• Insights on the rise of online shopping
• Top categories being considered for purchase during this year’s festive season
• How shoppers spend their screen time and what this means for marketers
• The growing role of the open internet in shaping and influencing purchase decisions, including OTT and audio streaming​