2020 Modern Marketing Reckoner Indonesia | MMA
Modern Marketing Reckoner Indonesia 2020
Release Date: 
December, 2020

2020 Modern Marketing Reckoner Indonesia

A report that takes us through how brands & consumers in Indonesia need to adapt seamlessly in this rapidly transforming digital environment.​

Highlights :

  1. The changing landscape that makes digital into a much bigger platform than any other media in days to come. 
  2. The new trends impacting consumers and marketers. 
  3. Analysis on where marketing and advertising stands today and what the future holds. 
  4. Research and case studies, highlighting upon how to effectively connect with users and the platforms they so ubiquitously utilise. 

The report is in line with MMA's mission to create a pool of resources that marketers can consult while building futuristic strategies​.

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Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.