2017 Asia Pacific Yearbook: Navigating the Next Tech Tornado
Now in its fifth annual edition, the 2017 Yearbook is packed with cutting edge insights and case studies of the new wave of tech impacts in mobile marketing. With over 20 chapters by leading players in Asia’s mobile and media ecosystems, this Yearbook is free for download. It also has profiles of the MMA leadership and membership, winners of the prestigious SMARTIES awards in five groups, and comprehensive data sets. From AI and VR to streaming and blockchain, this Yearbook will point you towards best practices and leadership imperatives. Happy reading and sharing -- and do send us your feedback as always to make the next edition even more valuable, as you navigate the tech turbulence in your markets across the region!