DATA Unplugged 2020: The Future of Data in Marketing | MMA

In the age of 1st party, 3rd party, and more recently 2nd party data, complexity proliferates in how marketers use this data effectively. In addition, with the constant barrage of regulatory developments including GDPR and CCPA to changes in OS systems and browsers/cookie usage as well as the explosion of the data-driven DTC market we have a recipe for data chaos. To successfully navigate this data minefield, marketers must have a strategy in place that relies on clarity, transparency and compliance, while still providing a value exchange for the consumer.

MMA DATA UNPLUGGED is a one-day event bringing together brand marketers, data and privacy experts and other thought leaders to discuss and define the future of data in marketing. Our speakers will discuss how to build a data-centric organization, why privacy matters, what marketing means in a cookie-free world, the future of data and more. Attendees will also learn how to implement a strategy that protects, leverages and builds trust around their most important asset—customer data.​


Check back soon for the 2020 speakers.

Register Today

Complimentary registrations are available to select marketers.
Request a Pass
If you are a marketer member or an agency member of the MMA, registration is complimentary.
Request Registration
Discounted registration is available to a select agency nonmembers.
Request a Pass

MMA Member

Early Bird
Price Valid from
Dec 16 - Feb 21
$399
Standard Rate
Price Valid from Feb 22 - Apr 14
$499

Non-Member

Early Bird
Price Valid from
Dec 16 - Feb 21
$525
Standard Rate
Price Valid from Feb 22 - Apr 14
$625

If you have any questions about DATA Unplugged, please contact [email protected].
If you are interested in sponsorship opportunities, please contact Cindy Gospitch at [email protected]

Press passes can be requested here.

Act fast - prices increase Saturday, Feb 22

Venue

etc.venues
360 Madison Avenue
5th Floor (between 45th & 46th Ave)
New York, NY 10017

 

Become a DATA Unplugged 2020 partner today.

Fill out the form below to download the prospectus:

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or, contact:

Cindy Grospitch
VP Global Event Partnerships
Mobile Marketing Association
M: 860 519 8248
E: [email protected]