Agenda | MMA

What to Expect:

Latest insights, best practices & trends on Mobile Marketing to help you develop a mobile-first marketing strategy.

Please note, the timing below is based on the Singapore time zone.

Day 1

Module 1: Mobile Landscape & Getting Into the Mindset

Join us in

  1. Everything on Digital is Mobile
  2. Mobile Trends & Statistics in APAC 2020
    Including Impact of COVID-19 on Digital Media Consumption in APAC
  3. Essential Mindsets When Going Into Mobile

Module 2: The Value of Mobile in Marketing

Join us in

  1. Opportunities and Challenges

Module 3: Mobile Executions

Join us in

  1. Awareness
    • Mobile Display Ads
    • Social Ads on Mobile
  2. Consideration
    • Mobile Search Ads
    • Mobile Video
  3. Conversion
    • Mobile Apps, Websites, and Accelerated Mobile Pages
    • Personalization and m-Commerce
  4. Loyalty
    • Mobile CRM

Module 4: Mobile Measurement

Join us in

  1. Mobile Data & Measurement

Module 5: What’s next for mobile

Join us in

  1. Mobile Advertising (overview)
    • Mobile Programmatic
  2. Mobile Innovation (overview)
    • Touch-point integration
    • Technologies & tools
    • Creativity & Innovation

1:30 PM – 2:00 PM

Registration


2:00 PM – 2:15 PM

Orientation

  • Introduction to CDP and MMA
  • Program Content and Requirements
  • Technical Walkthrough
  • Introductions

2:15 PM – 2:40 PM

Mobile readiness survey (Attitudinal Survey)

  • Student survey + Discussion

Mobile Landscape & Getting Into the Mindset

  • Everything on Digital is Mobile
  • Mobile Trends & Statistics in APAC 2020 - include Impact of COVID-19 on Digital Media Consumption in APAC
  • Essential Mindsets When Going Into Mobile

3:00 PM – 3:10 PM

Q&A BREAK & Module Checkpoint

  • Q&A
  • Recap Quiz

3:10 PM – 3:40 PM

The Value of Mobile in Marketing

Opportunities & Challenges

Opportunities

  1. Wider reach - General mobile penetration whether feature phone or smartphones
  2. More targeting option (geo-targeting and device targeting)
  3. Instantaneous interactions
 - Micro-moments , conversational commerce
  4. Entire conversion funnel in a single device

Challenges:

  1. Parellel production - mobile and tv
  2. Privacy issues

3:40 PM – 3:50 PM

Q&A BREAK & Module Checkpoint

  • Q&A
  • Recap Quiz

3:50 PM – 4:40 PM

Mobile Executions

Module 3: Mobile Executions

  • A. Awareness
    Mobile Display Ads
    Social Ads on Mobile

 

  • B. Consideration
    Mobile Search Ads
    Mobile Video

4:40 PM – 4:50 PM

Q&A BREAK & Module Checkpoint

  • Q&A
  • Recap Quiz

4:50 PM – 5:00 PM

Orientation


5:00 PM – 5:30 PM

Activity Break | Learning Stretch Goals

A list of challenges of each mobile execution. Students try to complete all in 30 minutes. SME/Facilitator then checks and discusses each in the end

5:30 PM – 5:45 PM

Checking of Work and Discussion


5:45 PM – 6:00 PM

Recap, Evaluations, and Reminders


Day 2

Module 1: Mobile Landscape & Getting Into the Mindset

Join us in

  1. Everything on Digital is Mobile
  2. Mobile Trends & Statistics in APAC 2020
    Including Impact of COVID-19 on Digital Media Consumption in APAC
  3. Essential Mindsets When Going Into Mobile

Module 2: The Value of Mobile in Marketing

Join us in

  1. Opportunities and Challenges

Module 3: Mobile Executions

Join us in

  1. Awareness
    • Mobile Display Ads
    • Social Ads on Mobile
  2. Consideration
    • Mobile Search Ads
    • Mobile Video
  3. Conversion
    • Mobile Apps, Websites, and Accelerated Mobile Pages
    • Personalization and m-Commerce
  4. Loyalty
    • Mobile CRM

Module 4: Mobile Measurement

Join us in

  1. Mobile Data & Measurement

Module 5: What’s next for mobile

Join us in

  1. Mobile Advertising (overview)
    • Mobile Programmatic
  2. Mobile Innovation (overview)
    • Touch-point integration
    • Technologies & tools
    • Creativity & Innovation

1:30 PM – 2:00 PM

Registration


2:00 PM – 2:15 PM

Orientation

  • Recap of Previous Session
  • Requirements
  • Introductions

2:15 PM – 2:45 PM

Mobile Executions

  • C. Conversion
    Mobile Apps, Websites, and AMPs
    Personalization and m-Commerce

  • D. Loyalty
    Mobile CRM

2:45 PM – 3:10 PM

Q&A Break & Module Checkpoint

  • Q&A
  • Recap Quiz

3:10 PM – 4:10 PM

Mobile Measurement

  • Mobile Data & Measurement

4:10 PM – 4:55 PM

What’s next for mobile?

Mobile Advertising (overview)

  • mobile programmatic

Mobile Innovation (overview)

  • Touch-point integration
  • Technologies & tools
  • Creativity & Innovation

4:55 PM – 5:00 PM

Orientation

  • Activity Instructions
  • Q&A

5:00 PM – 5:30 PM

Activity Break | Learning Stretch Goals

A list of challenges of each mobile execution. Students try to complete all in 30 minutes. SME/Facilitator then checks and discusses each in the end

5:30 PM – 5:45 PM

Checking of Work and Discussion


5:45 PM – 6:00 PM

Recap, Evaluations, and Reminders


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