Agenda | MMA

Coming Soon

9:00 AM – 9:30 AM

Registration & Coffee/Tea Session

9:30 AM – 9:45 AM

Welcome Remarks

Country Head Indonesia
Mobile Marketing Association

9:45 AM – 10:05 AM


2020 Vision: The Future of Marketing

New data are ushering in new paradigms in marketing. This session will explore how the digital world has historically been shaped by its tendency to measure what is easy, rather than what is truly impactful. Discover new data sources to peer behind and quantify what consumers really do on sites like Google, Amazon and Facebook. Explore how the democratization of data will level the playing field and move digital away from paradigms based on views and impressions, and toward transaction-based ecosystems.

10:05 AM – 10:25 AM


AI, Machine Learning and Other Emerging Technologies

When was the last time you *truly* interacted with a human over the phone or online? Technologies that leverage augmented and artificial intelligence to learn, think, and react in real time are here now, and are likely to become more pervasive moving forward. In this session, our speaker will discuss how AI and other emerging technologies can, with a little empathy, become powerful tools for brands.

10:25 AM – 10:45 AM


How Blockchain is Changing Digital Marketing

Blockchain may be the most disruptive technology yet to hit marketers in every industry. Most of the uses for blockchain have been around finance and crypto-currencies, but the underlying technology could be huge for marketing. by giving the power of data back to consumers themselves. This session will talk about a few ways blockchain is changing digital marketing for the better—and forever, moving forward.

10:45 AM – 11:05 AM


What Most Marketers Don’t Understand about Measurement. Why it matters and How MMA can help

Viewability. Opportunity to See. Cognition. Effectiveness. Never before has advertising been more measurable but also more complicated. Where should marketers focus? What data should they use to plan and optimize their campaigns? This session identifies the challenges and obstacles marketers face in the measurement process and will rethink the world of marketing attribution by highlighting the strategies and tactics that will help brands connect their efforts to actual business outcomes

11:05 AM – 11:25 AM

Coffee Break

11:25 AM – 11:45 AM


What Neuroscience Can Teach Us About Advertising in Mobile

How much time does an ad need to stay on a mobile screen in order to be seen? Do consumers process information differently in mobile compared to desktop? Can marketers boost attention and cognition of their advertising by increasing exposure time? The answers to these questions may surprise you. In this session, MMA will present new findings from a ground breaking neuroscience and eye-tracking study that was conducted to address these questions and will discuss its implications in terms of creative and media planning.

11:45 AM – 12:05 AM


The Ugly Truth of Mobile Ad Fraud

With several key challenges- brand safety, viewability, ad fraud, inconsistent measurement- plaguing the digital advertising industry, how can we drive accountability and transparency in the ecosystem?
What are the unique challenges facing mobile advertising?
How is industry tackling these challenges
Who's responsibility is it to clean the ecosystem?

12:05 AM – 12:25 PM


[CEO/CMO Panel Session] Navigating Today’s Seismic Shifts : Marketing in A Data Era

Driven by the emergence of new technologies, the rise of new competitors, and the widespread adoption of new viewing habits, the media industry is changing faster and more significantly than ever before. Navigating these seismic shifts requires that companies and their leaders demonstrate the ability and willingness to throw out the old playbook in response to the opportunities and challenges that lie ahead. Join this CEO/ CMO panel as they reflect on the ongoing transformation in marketing business, and outlines their vision for the company’s--and the industry’s--next chapter.​