IBM Watson Advertising, formerly The Weather Company’s ad sales division, uses IBM Watson, the world’s leading AI technology, to unlock data and insights to help marketers make better decisions. To learn more, visit ibm.com/watson-advertising.
About App Annie:
App Annie is the industry's most trusted mobile data and analytics platform. App Annie's mission is to help customers create winning mobile experiences and achieve excellence. Founded in 2010, the company launched the first mobile market data solution. In 2019, App Annie acquired Libring, an advertising monetization and spend offering. Together, these solutions comprise the industry's most complete mobile performance platform. More than 1,100 enterprise clients and 1 million registered users across all geographies and industries rely on App Annie to drive their mobile business. The company is headquartered in San Francisco with 12 offices worldwide.
GroundTruth enables you to build off what’s real—what real people are doing in the real world—and influence what they do next. Reach people where they are, in the moment when they are most likely to respond, before, during, and after purchase. GroundTruth offers the most accurate technology and robust insights, with places mapped using our proprietary Blueprints technology, and an unrivaled first-party database of consumer behavior that is 10X the size of the competition. We believe in the power of place. Where you go and what you do in the real world says more about who you are than anything else. Build your brand, increase store visitation, sales, and more by delivering the right message, to the right person, at the right place and time.
Contact information: [email protected]
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About Salesforce Marketing Cloud:
Salesforce Marketing Cloud is the world's #1 digital marketing solution, allowing marketers to deliver connected, intelligent, personalized and real-time brand experiences across all channels and throughout the consumer journey at scale. With Marketing Cloud Einstein, marketers can tap into the power of artificial intelligence in order to discover and predict the optimal timing, channel, content and audience for any marketing message. Leading brands such as Dunkin Donuts, adidas, Pandora and Nestle Waters turn to Marketing Cloud to improve consumer engagement and move their business forward. On average, companies that have deployed Marketing Cloud see a 27 percent increase in campaign effectiveness and 26 percent increase in marketing ROI. (Source: Salesforce Customer Success Metrics Survey conducted from 2015- 2017 on 7,000 customers randomly selected.)
Spotify for Brands connects brands with Spotify's free user base through quality audio, video and display ad products and high-touch custom solutions. Our platform offerings are 100% viewable and 100% share of voice, with zero wasted impressions. Available in 65 markets globally, Spotify reaches a highly engaged audience on desktop, mobile, tablet, home entertainment systems and more. The average cross-platform Spotify user spends 2+ hours listening throughout their day, while working, studying, driving, exercising, relaxing at home and more. Read more about Spotify for Brands on spotifyforbrands.com
Branch provides solutions that unify user measurement across different devices, platforms, and channels, and deliver seamless customer experiences no matter where the user comes from. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place on the website or native app.
Branch is used by the top brands in mobile including Target, Starbucks, Airbnb, Slack and thousands more.
Ubimo is a leading Location Intelligence (LI) technology company. Ubimo’s self service tools empower data driven organizations to aggregate, analyze, and activate geospatial information. Ubimo’s mission is to enable the transformation of location data into actionable insights.
Ubimo’s Location Intelligence Platform leverages proprietary geo based technology and advanced artificial intelligence methodologies. We enable our customers to connect real world behaviors with 1st and 3rd party data to make better decisions. With Ubimo’s LI Platform you can go beyond analytics and generate actionable intelligence, at scale.
Waze is an award-winning, crowdsourced navigation app with more than 70 million active users around the world. Real-time GPS data collected from its community of drivers gives brands deep insight into consumers’ intent and routines, allowing for powerful engagement. Through a combination of native ad placements and advanced targeting, Waze enables marketers to increase location and brand awareness while driving customers more frequently to businesses.
Deep Dive Partner
Nearly 60% of marketers think Ad Quality - including Brand Safety, IVT and Viewability - poses a serious problem in our industry. This session will address several pointers such as:
- Driving Accountability in Ad Quality
- How Ad Quality is about more than just Brand Safety, IVT and Viewability - SPO, creative formats and clean data also play a crucial role
- Which CXO in the organization is responsible for Ad Quality?
- Is there a need to have a policy covering Ad Quality in an organization?
Experts on this panel help us strengthen our understanding of Ad Quality best practices & tackle issues of accountability.
Deep Dive Partner
AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize the return on their marketing investments. With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 3,500+ other integrated partners, and clients including HBO, Playtika, Waze, Alibaba, Skyscanner, Activision and 12,000+ leading brands worldwide, AppsFlyer has 14 global offices to support marketers everywhere as the go-to resource for the most successful mobile apps in the world. To learn more, visit www.appsflyer.com
Deep Dive Partner
Braze (formerly Appboy) is a lifecycle engagement platform that forms strong bonds between people and the brands they love. We empower brands to humanize their connections with customers through technology, resulting in better experiences and increased retention, lifetime value, and ROI. Teams use Braze to deliver highly personalized messaging experiences that span across channels, platforms, and devices. This is made possible by our stack, which is located at the core of a modern marketing technology ecosystem.
Braze is a venture-backed company with hundreds of employees. Our offices are located in New York City, San Francisco, and London. Most recently, we’ve received the Digiday Signal Award for Best CRM, in addition to being named VentureBeat Omnichannel MMA’s “Best Bet,” a Cloud100 Rising Star in Forbes, and #21 in the Deloitte Technology Fast 500 List. Learn more at Braze.com.
Deep Dive Partner
We at Factual believe that data should be accessible to every developer, entrepreneur, business, or organization – anyone who needs it to build a better app, provide a better search result, make smarter software – anyone who needs data to make a better decision or help others make better decisions. Today, Factual focuses on making location data accessible to the mobile world – data about places across the globe, and data which reveals a deeper understanding of people based on their geographic behavior. For more information, visit http://www.factual.com.
Exponential is a technology-driven advertising company, that enables brands to drive consumer engagement and performance across display, video and mobile. Exponential uses big data and machine learning to understand consumer interests in real-time, and delivers innovative creative experiences designed to trigger emotions that drive affinity and spend. For more than 15 years, we have delivered superior advertising products and services that consumers embrace, agencies recommend, brands select, media providers prefer, and our employees are proud of.
Nucleus, the joint venture recently formed by Gannett, Hearst, McClatchy, tronc, Inc. and additional affiliates– unlocks coveted inventory from leading local news media outlets across the top U.S. media markets. Nucleus proves that trust and scale are not mutually exclusive – providing advertisers national reach in brand-safe environments through one simple buy. We are the national sales force for the nation’s leading news publishers, providing meaningful impressions for maximum return. For more information, go to nucleusmarketing.com
OpenX is the world’s largest independent advertising exchange connecting thousands of the most recognized brands to consumers across leading websites and mobile apps globally. With a focus on user experience, we ensure advertisers reach consumers in the right environment and publishers maintain the best experience for their app or mobile site, allowing us to deliver optimal value to publishers, app developers, advertisers and consumers. Providing quality, scale and performance, OpenX has become a trusted monetization partner to more than 2000 mobile publishers and app developers worldwide, and top partner to leading mobile DSPs.
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions by marketers, analysts and publishers through powerful, location-based consumer insights, real-world measurement, and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI and applying insights that drive intelligent marketing and successful business outcomes.
About SITO Mobile, Ltd.:
SITO is a leading mobile data technology company that provides brands customized, data-driven solutions spanning strategic insights and media campaign delivery services. Through Consumer Behavior and Location Sciences™, SITO explores the consumer journey and presents powerful strategic knowledge assets and actionable insights for executives and strategic decision makers looking to understand and influence consumer behaviors.
Brands and agencies rely on SITO as a strategic partner for real-time understandings of customer movements, interests, actions, associations, and experiences, ultimately providing increased clarity for better business decisions. The Company is headquartered in Jersey City, New Jersey and its common stock is publicly traded on the NASDAQ Stock Market under the ticker symbol “SITO.” For more information regarding SITO’s science, technology and solutions spanning media and research, please visit www.sitomobile.com.