Location Data’s Versatility: Using it to Drive Decisions in Media, Measurement and More
In 2019, the marketing ecosystem proved the incredible versatility and business value of location data. Now marketers must leverage location intelligence in modern and tactical ways to maximize customer acquisition and drive significant cost efficiencies. Join PlaceIQ’s CEO & Founder, Duncan McCall as he discusses the latest changes in the data ecosystem - from CCPA to third-party cookies, and his predictions for what’s next. Attendees will walk away with the freshest take on real-world uses of location data that are driving real business growth, including:
- How brands are integrating foot traffic into a holistic data strategy
- Examples of how data is being used to influence market planning, including expanding and redefining trade areas in a revolutionary way
- How to generate real ROAS lift when optimizing spend to visit performance - not clicks
- How location data is used in retail site selection, OOH and TV placements and urban transportation planning
- CCPA is live - now what? Hear how they tackled CCPA compliance and what they learned since it went into effect
About PlaceIQ:
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions by marketers, analysts and publishers through powerful, location-based consumer insights, real-world measurement, and attribution.