What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector | MMA Global

What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Thursday, October 27, 2011 - 2:00pm EDT

Looking to drive sales in-store via mobile marketing? In order to do so and generate higher-than-industry-average results from mobile campaigns, context is key.

Contextual relevance means getting the right ad – search, display or messaging – in front of the right user and connecting all the dots so that marketing dollars spent lead to ROI in terms of sales. Automotive brands really understand this mantra and are incorporating hyperlocal advertising, since consumers’ location is most indicative of what they are doing or plan to do. Sponsored by Poynt, this hour-long free webinar will offer expert advice how retailers can learn from the automotive industry’s use of hyperlocal advertising and put it to use as a means of driving sales in-store.

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