Looking forward with an optimistic view you cannot help but wonder what will happen and how we are going to deal with the changes that we will all have to adapt to. There is always a silver lining, and we believe, that is a very important lens with which we should look at the world surrounding us with all this uncertainty.

Whilst we understand the picture is not all that rosy and all the information around us only talks about the sad state we are in, we personally would like to change that tone through this series and build the conversations on a positive thematic of how we enter and thrive in the new world post Covid-19.

• Advertising and Marketing will change and there are learnings we will have to accommodate in our strategy and planning
• The need to create and deliver on set objectives required to make way for new ones
• The criteria for measurement of success. Will that be redefined in the way consumers consume media and engage with brands?

There is a need for the industry to pivot it’s thinking and internalise the new normal before stepping into the world again and bring with it a reason to cheer and celebrate. After all, life is meant to be lived. That is no different when applied to any industry, it has to thrive and overcome the short-term hurdles

Join Rohit Dadwal while he deliberates some of these points with his esteemed panellists on Friday, May 15 at 3pm Singapore time.

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