The mobile app is taking over the world. But in a crowded mobile landscape, how can you deliver ROI on your mobile strategy? Too many organizations find themselves investing large amounts of time and money in app strategy and development, only to find it difficult to acquire and retain the mobile users that they need to succeed.

This session will look in detail at making it happen. We start with acquisition, and take a detailed look at strategies and tactics that can help bring mobile users to the party at the right price. We'll then go deep with practical examples of retention and engagement campaigns that help keep users in the app and the app on the home screen. It all adds up to real success on mobile - and revenues to match.