Scoring on Two Screens to Drive In-Store Visits: Buffalo Wild Wings Case Study | MMA Global

Scoring on Two Screens to Drive In-Store Visits: Buffalo Wild Wings Case Study

Tuesday, October 29, 2013 - 2:00pm EDT

Watch the Webinar:

Join Buffalo Wild Wings, space150, and Nielsen as we discuss a real-world success story in mobile brand advertising. Learn how the brand and agency collaborated to create an engaging in-app gaming experience across both the online and mobile medium, and worked with Nielsen to deploy a multi-screen measurement strategy using consistent, relevant metrics to measure results.

Topics will include:

  • An overview of mobile brand advertising: where it’s been, and where it’s going
  • What are the metrics that matter: Measurement strategies for mobile and multi-screen campaigns
  • Recommendations for getting started with mobile advertising
Speakers: 
Associate Media Director
space150
Manager, Digital Media
Buffalo Wild Wings
Senior Vice President, Product Leadership for Advertising Effectiveness
Nielsen
Moderator: 
Webinar Sponsor: