Reimagining Mobile Creative: It’s Time to Exceed Consumer Expectations

Mobile ads can be… irrelevant… uninspiring… intrusive … We’ve all been there and often thought these and other similarly negative thoughts about ads on the one device that we can’t live without. Ads, whether in apps or on mobile web, can deliver a better experience.  What if the data used to serve ads went beyond demographics and behaviors but also included location to provide context and relevance?  What if creative went beyond delivering messages to delivering immersive experiences?  What if the combination of the two – data and creative – made mobile ads… fun… cool… exciting… helpful… viral?

Mobile is the greatest canvas we’ve been given to paint on.  Consumers deserve more.  Let’s give it to them.  It’s time to get serious about building the best future for mobile ad creative by refreshing the rapidly aging approaches of the past.  Join us to learn how.