If you’re executing your mobile initiatives in a silo that’s disconnected from your overall marketing strategy, then you’re not taking advantage of the true power of mobile marketing. Launching an iPhone app or a mobile web page does not equal a mobile strategy. Instead, successful mobile marketers need to take a more holistic approach to designing a mobile strategy – one that’s tightly aligned with their brand’s broader marketing objectives and mapped to their customer journey.
Using real-world case studies and engaging Q&A discussion, leading brand marketers will share their experiences, best practices and future predictions for how to effectively integrate smart mobile touch points throughout the customer lifecycle to deepen engagement and drive return.