Mobile Dependence Day: Five Ways Marketers Can Embrace Consumer Mobile Dependence | MMA Global

Mobile Dependence Day: Five Ways Marketers Can Embrace Consumer Mobile Dependence

Thursday, February 16, 2012 - 2:00pm EST

There’s no doubt about it—smartphones are powerful, addictive, and have a dramatic impact on consumers’ online behavior. But what’s the best way to reach mobile consumers, and how can marketers position themselves to take advantage of the smartphone revolution?

The latest research for ExactTarget examines:

  • The growth of the mobile market
  • The significance of “Mobile Dependence Day”
  • The impact of smartphone dependence on purchasing behavior across media 

In this webinar, we'll review the findings of ExactTarget's research and the five ways you can embrace key trends to successfully engage your customers through, and with, mobile.

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