Mobile CRM – The Fan-Centric Approach to Digital Marketing | MMA Global

Mobile CRM – The Fan-Centric Approach to Digital Marketing

Wednesday, June 19, 2013 - 2:00pm EDT

Watch the Webinar:

As an increasing number of sports organizations embrace the power of digital channels to engage with their fans, they are beginning to unlock the potential to communicate in a new way with each of their fans and sponsors. Whether it be social, SMS, application or mobile web -- brands are collecting a wealth of information about each individual fan. The challenge of getting someone to talk about a team/brand has evolved into how can you effectively collect and target your most loyal and passionate fans? This webinar will highlight how sports and entertainment properties are becoming more adept at not only creating ways to target fans, but also using those mobile engagements as opportunities to provide insight about their fans and the brands which partner with them. 

Topics for this webinar include:

  • Training Camp: the growth of mobile with sports/entertainment properties
  • Game Changer: how mobile is redefining broadcast and in-venue engagement
  • The Cross Over: ways mobile is being integrated with social media
  • Money Ball: how mobile is changing sports sponsorships and driving revenue
  • Post Game Analysis: how mobile will be a catalyst for a new type of CRM
Speakers: 
Vice President of Marketing
Phizzle
VP
IMG Media
Moderator: 
Webinar Partner: