Designed for the mobile community who were unable to attend this year’s MMA Forum New York (and as a useful summary for those that did) we asked three of our members to join us as we identify and discuss the key take-aways from the May 8-10th event.  But, perhaps even more importantly, we ask what surprised them and which conversations at the event are most likely to prompt change, not just for their own business, but for the industry at large.

To provide further context to these insights, Michael Becker, Managing Director, North America for the Mobile Marketing Association (MMA), will discuss the MMA activities that will support this change and how members are leveraging those activities into competitive advantage.