One of the most valuable components of the mobile marketing revolution, location data has revolutionized marketing outreach by offering an unprecedented advantage for marketers to connect with consumers at the right place and time. Location-based ad targeting alone is slated to be a $9B industry in a matter of a few years.

But understanding how location data works and how it impacts your business can be a real challenge. Location data can come from WiFi, cell towers, GPS, self-reporting, or some combination thereof. How it can be used for ad targeting, measurement, and marketing can be even more complex, let alone considering privacy implications of what’s possible and what isn’t.

Fortunately, the Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, via its Location Committee, has developed “The Location Terminology Guide,” which outlines fundamental technologies, measurements and strategies across the location space. So now confusion and complexity no longer need to stand as a roadblock in enabling you to use location data for the benefit of your business.

Come learn about the Location guide and get some initial insight into how to use Location data for your advantage.