Ensuring Relevant Consumer Engagement in Canada & Beyond - How Open APIs are Changing the Mobile Marketing Landscape | MMA Global

Ensuring Relevant Consumer Engagement in Canada & Beyond - How Open APIs are Changing the Mobile Marketing Landscape

Thursday, August 25, 2011 - 2:00pm EDT

The mobile landscape is changing. Today, Canada supports over 25.3 million mobile connections; a number that is expected to reach 28 million by 2012 (IEMR 2011). Mobile carriers, like Rogers Communications, are starting to expose network data via mobile cloud services in order to enable rich, relevant and targeted engagements with consumers.

At this webinar, you'll learn how to tap into location, device type, data plan, subscriber profile, billing and related value added carrier services. These services are made available through standard application interfaces to streamline mobile solution development.

Join Neustar and Rogers and gain an understanding of how the latest industry innovations of mobile cloud computing and access to carrier APIs can drive these relevant consumer engagements.

Webinar Sponsor: