The MMA Universal Mobile Ad Package v.2.0 is a set of 6 ad unit sizes that take the guesswork out of planning and buying advertising for mobile phones. With UMAP v.2.0 the MMA is able to identify the ad unit sizes that can run virtually anywhere around the globe, on either smartphones or feature phones. Creative and media agencies benefit from this because they can more readily include mobile in their media plans. Publishers and ad networks also benefit because it removes some of the friction that exists when many sellers offer ad sizes only a fraction different than others. Moderator: Michael Becker, Managing Director, North America, Mobile Marketing Association Speakers: Anne Frisbie, VP & Managing Director, North America, InMobi Scott Jensen, Vice President, Digital Products/Apps, The Weather Channel Leo Scullin, Global Industry Initiatives, Mobile Marketing Association Space is limited, reserve your spot today!